Blog

Articles in this blog are written by our newest writers.
We use our own blog as a training ground, before they commence writing for clients.

Don’t Be a Content Snob: Click Bait and Listicles are Alive and Well

“Click bait and listicles need to become extinct.” Excuse me? As one polarising Australian politician once said, “Please explain.” I read the above quote about clickbait and listicles in a... Read More

The Perfect Tools to Craft an Excellent Content Brief

The phrase  ‘begin with the end in mind’ may have to be reworked when it comes to creating SEO content. Starting with a solid foundation is the way to go.... Read More

8 Things a Web Content Writer Can do for You and Your Blog

The power of content writing can help drive sales, enhance the value of your blogs and increase user traffic to your business website. But the last thing you want to... Read More

How to Find Reliable Writing Agencies for Your Content Marketing Needs

There are two ways you can find content writers for your blog: you can either use in-house writers or outsource to a writing agency. In-house writing is generally discouraged as... Read More

How to Create a Content Style Guide for Your Blog

Have you ever come across a lackluster article which you had to re-read to make sense of it? Perhaps you’ve skimmed through a chaotic site wishing that the writer had... Read More

6 New Reasons to Outsource Content Writing

Content writing is an essential part of content creation and marketing. For your content marketing strategy to be successful, you need to publish different types of articles, including newsletters, social... Read More

5 Skills All Great Content Writers Possess

Content marketing is a job that looks easy at first glance — but there are many nuances to producing quality content. A common misconception made by newbie writers is that... Read More

The Key Roles in Successful Content Teams

Content marketing plays an important role in the growth of businesses. More than 70% of business marketers use content marketing strategies to sell products and services. To do this, you... Read More

How to Find the Right Writer for Your Outsourced Blogging Needs

An effective writer will invest the time necessary to conduct thorough research. With diligence, they will learn about your core business, clientele, and brand voice. What’s more, they will passionately... Read More

4 Tips to Consider When Looking for Marketing Content Writers

Let’s travel back in time to the good old school cafeteria days. You’re standing in the middle of that big hall, looking around at all the tables—each with a different... Read More