Crafting Unique Content in a Crowded Digital Landscape

July 25, 2023

Key Takeaway: In order to create engaging content that stands out in a saturated market, it’s crucial to focus on writing a compelling and creative introduction that captures the reader’s attention from the start.

A strong start increases dwell time and boosts user engagement, making it a powerful tool in the content marketing toolkit.


Such a great question. How can we create engaging content that stands out in a saturated market? The market is saturated not only because people have recognized that content is a great way to grow a business, but also because AI has made it significantly easier to create a large volume of content.

However, this does not necessarily mean that the content produced is always high quality.

One strategy to make your content stand out is to always have a compelling introduction. In our team, we emphasize this to our writers during training, especially when we work on client projects.

We’ve noticed that introductions are often hastily written, starting with a statistic or a dictionary definition, neither of which is truly creative or interesting. Instead, we try to start with compelling, creative introductions that are more likely to keep the reader on the page.

Google has previously stated that it doesn’t pay much attention to dwell time as an engagement metric, but with the surge in AI-generated content, it might start to pay more attention to such metrics.

So, it’s worth considering how long someone actually stays to read the blog content you’re producing.

It’s also crucial to consider the perspective of your ideal reader and to make your content uplifting. This not only engages the reader but also offers them something positive. Moreover, try to avoid starting with a dictionary definition as it often comes across as boring and lazy, unless you’re defining a very specific term.

To provide an example, we had a client that had a moisturizer perfect for pole dancers as it helped them grip the pole better. The original introduction to the article was quite negative and lacked engagement.

However, we transformed this by telling a story and inserting the reader into that narrative.

The revised introduction starts with a broad, relatable question and subtly touches on the problem, offers a solution and the benefits, and then transitions to the main body of the article.

There is a structured, specific way to write a compelling introduction, and this level of detail is what you get when you work with a content agency that understands how to write compellingly.

It’s also essential to use strong transition phrases to guide the reader from one idea to the next or from the introduction to the main body of the article. This helps maintain reader engagement.

In conclusion, one way to create engaging content that stands out in a saturated market is by focusing on the introduction. While there are many other strategies to consider, a strong introduction is a great starting point for any piece of content.

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Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.