Basics of Generative-AI, Session with Katrina McKinnon, ECF Live 2023 [video]

March 15, 2023

Want to understand the magic behind the curtain? Learn the basic concepts behind Generative-AI.

Generative-AI is ultimately a letter and pixel guessing engine. Once you understand how it works, you’ll better understand the outputs, and then how to manipulate them to help your business grow.

This talk was presented at ECF Live 2023 ( in the Generative-AI Breakout Session by Katrina McKinnon from

Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.