Our Work

  • Blog Articles
  • Product Descriptions
typewriter planes

We focus on writing unique, creative, and engaging articles that keeps your readers interested, solves their problems, and guides them to the next step in your sales funnel.

Blog Articles

Blog articles formatted as a list are called Listicles, and can be an effective content marketing strategy.

Listicles are easy to read and understand: They are formatted as a sequence of non-consecutive ideas that makes it easy for readers to quickly scan and understand the information contained within. The readers become aware of your brand, and will click through to other listicles to learn more.

Due to their simple format, Listicles are attractive to readers, which leads to higher engagement and longer dwell times. Both of these factors contribute to Google’s consideration of your store’s SEO performance.

Listicles are highly shareable: The headline of a listicle is usually written in such a way to attract clicks by promising interesting ideas. Being a digest of ideas, makes them more shareable with a wider audience.

Listicles can be used to target long-tail (less traffic volume) keywords, that often have higher buyer intent. Small but mighty! 

This helps your store rank for a much wider range of keywords, and covers more ground in terms of becoming an authority on your topic.

“I’m really impressed at the quality of content that CopySmiths produces. My niche is boring, but CopySmiths is very creative and consistently comes up with unique angles to address the topic…” – Alan Marek, PartCatalog.com

No matter what your eCommerce niche is, our experienced team can produce your:

  • Listicles
  • How-To Guides
  • Buying Guides
  • Gift Guides
  • Comparison Guides
  • And more

View our Pricing page to learn more about how you can get started.

Content Hubs

A Content Hub is a hierarchically organised collection of articles that showcase your complete and comprehensive authority on your topic. 

For an eCommerce store, this is typically your product or industry category.

The thoroughness of the content establishes your store as a go-to source of information and leader in the market.

Google has a specific algorithm called Google E-A-T (Expertise, Authority, Trust) which is designed to discover websites that have considerable expertise on a topic, the authority to write on that topic, and are noted as a trusted source by others.

Content Hubs prove your creditability and authority on your topic which leads to higher rankings in search results.

View our Pricing page to learn more about how you can get started.

Article Walk-Throughs

MissionMeats.co

Content Types:
Listicles, How-To Guides

Industry:
eCommerce, Health Food

Publishing Range:
22nd March to 5th August, 2021

In this review, Katrina shares the new blog content created for Mission Meats, how it differs in strategy to their previous content, and the latest organic keyword results.

PopovLeather.com

Content Types:
How-To Guides, Listicles, Buying Guides

Industry:
eCommerce, Apparel, Gifts

Publishing Range:
26th August and onwards

We have only just started our work with Popov Leather, but want to show you the difference between receiving Google Docs and the end result on your blog. Katrina also discusses what happens when you’re not happy with our work.

Cannanine.com

Content Types:
How-To Guides, Listicles, Buying Guides

Industry:
eCommerce, Pet Health

Publishing Range:
25th August and onwards

Katrina reviews the articles we’ve written and published for Cannanine, and compares with previous blogging work. For this client, being in the YMYL niche, the quality needs to be at the highest level to satisfy both readers (i.e. potential customers) and Googlebot.

ATHSport.co

Content Types:
How-To Guides, Listicles, Buying Guides

Industry:
eCommerce, Health & Fitness

Publishing Range:
7th August to 5th December

If you change domains or build a new website you will usually want new blog content in order to kick off organic growth. In this review, Katrina shares blog content from ATH Sport and how it’s faring in terms of volume of keywords.

Product Descriptions

We write high-quality product descriptions that show your readers why they need your product in their lives.

Rather than simply describing your product, we break down its benefits and create a vivid image that engages the five senses and gives the reader an in-depth and compelling understanding of what you’re selling. We can write your product descriptions in:
  • Batches of 10+
  • Batches of 20+
  • Batches of 50+
Each batch will be written by the same writer, ensuring that each product description has the same tone-one that’s consistent with your brand’s voice and image. Visit our Pricing page to learn more about how to get started, or have a look at some of our samples below.

Before CopySmiths

4x20 walnut cutting board

After CopySmiths

4x20 walnut cutting board

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