About Us

  • Overview
  • Key Team Members
  • Speaking Events
  • Podcasts
  • Featured In
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Affordable, monthly content creation that gets discovered by search engines and large language models.

Future-proof your eCommerce with foundational content.

What Sets CopySmiths Apart?

Creative SEO Content, at Scale


Everything Done For You, Well and Often

Working with CopySmiths is a relatively hands-off process.

We manage every aspect of content production from keyword research to article title writing, editing, custom graphics, internal linking, quality checking, publishing and right through to tracking organic keyword results.


eCommerce Content Specialists

Our founder, Katrina McKinnon, owned a successful eCommerce store for 10+ years, has built stores on Bigcommerce, Shopify, Woocommerce, X-Cart and other platforms for 15+ years. 

Every store relied on organic search traffic for revenue and sales.

We know eCommerce. And, we know eCommerce content in particular.


Poets, Authors & True Creatives

We believe in the power of creative story-telling and enhancing the reader’s experience through interesting visual elements.

Sure, AI-spun content is getting better and developing at a rapid rate, but Google is actively hunting it down.

Your customers deserve to be delighted and surprised by your brand so every piece of content by CopySmiths is hand-written, hand-edited, hand-checked and hand-published.


Thorough Internal Processes & Training

CopySmiths has training for that! And a process too!

Over the course of 10 years we have developed an extensive SEO Copywriting Training programme that is only available to our in-house writing team.

We do our best to automate processes yet take a human-centric approach to everything else from education, coaching, and valuing our community.


Transparent, Genuine & Committed

Our approach to customer service and your satisfaction with our work is to be

  • transparent with timelines (even when we’re running late),
  • genuine in our interactions (even when we have bad news) and
  • committed to the quality of our work (even when we are still learning from our mistakes).

We are open to casual conversations and difficult feedback.


Creative SEO Content

Our content work is founded on old-school SEO principles as laid out in Google Search Central and Google Quality Rater Guidelines documentation.

But, we add a dash of creativity, unexpected ideas, delightful visuals and try to create an engaging reading experience for your customers.

Because we are creative with our approach, but rooted in SEO principles, our work — time and time again — leads to long term ranking.

Key Team Members

Katrina McKinnon

Katrina McKinnon, Founder

Katrina founded one of Australia’s first web development agencies in 1996 and pioneered innovative practices now standard in eCommerce, including off-shoring and content marketing.

Katrina is the founder of CopySmiths.com. We offer blog writing services for eCommerce stores.

One of the 50 founding members of eCommerceFuel.com, has spoken at 3 of their conferences, is a community greeter, and has been the Outsourcing & Content Expert for a 1,000+ strong community for 10+ years.

Guest on the eCommerce Fuel, Practical eCommerce and eComCrew podcasts.

Creator of 3,000+ training screencasts and reviews for writers and the eCommerce community.

Admin of an African Writers Group with 35,000+ members. 

Katrina’s speaking style is to pack loads of actionable advice into a podcast show, video interview, webinar or conference discussion.

She systematically lays out what an eCommerce store needs to do in order to create a high-performing blog, and how to trust their intuition and drunk aunties to find their own audience.


Jules Trudeau

Jules Trudeau, Financial Controller

Jules has been working as a web UI and UX designer for a wide range of global brands for over 20 years. He is professionally trained as a graphic designer with a background in film and TV production.

Lately, he has set-up a manufacturing-based online business which has helped develop valuable insights into how to build online sales.


Mia CopySmiths Virtual Assistant

Mia Ormillada, Virtual Assistant

Mia is a dedicated, friendly, and talented virtual assistant with 10 years of experience. Mia is able to publish high-quality content to the web, create professional graphic designs, and multi-task across multiple administrative roles – including handling client outreach and managing CopySmith’s social media accounts.

On a personal level, Mia is passionate about helping others and always greets co-workers and customers with a smile.


Speaking Events


Ecommerce Fuel Live 2023

Expert Panelist at eCommerce Fuel Live 2023 on AI Disruption in eCommerce, and Keynote Speaker on Using AI in eCommerce Marketing. Visit site


Ecommerce Fuel Live 2020

Katrina’s talk, titled Building Out a Content and Link Building Machine. ECF is a private community for 7-figure-plus online store owners. Visit site


Ecommerce Fuel Live 2016

This year, the discussion was: Online Teams: How to Train, Retain and Fire. View site

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