About Us

  • Overview
  • Key Team Members
  • Speaking Events
  • Podcasts
  • Featured In

At CopySmiths, we create blog content – at scale – for businesses who need a reliable and regular frequency of articles.

What sets us apart?

1 – We have a small management team so you will always know who you’re talking to.

2 – We focus on providing quality articles, not the cheapest or fastest.

3 – We have an in-house training program for our writers.


Key Team Members

Katrina McKinnon, Founder

Katrina is an experienced entrepreneur who has run successful online businesses for more than 20 years. She opened one of Australia’s first web development agencies in 1996 and pioneered innovative practices now standard in eCommerce, including off-shoring and profitable digital lead generation methods. LinkedIn profile

Jules Trudeau, Founder

Jules has been working as a web UI and UX designer for a wide range of global brands for over 20 years. He is professionally trained as a graphic designer with a background in film and TV production. Lately, he has set-up a manufacturing-based online business which has helped develop valuable insights into how to build online sales.

Natasha Haavi

Natasha Haavi, Creative Content Lead

Natasha is a certified project manager with a Master’s degree in Marketing that gives her key insights on what blog content works and how to best increase organic traffic through it. She has a brilliant mind that understands the reader’s likely intent and needs when they search for keywords on search engines. This enables her to create detailed briefs for our writers who then create high-quality content. Natasha is also an excellent communicator as many of our clients will attest. LinkedIn profile

Sam Boyd

Sam Boyd, Creative Content Lead

Sam is a talented and professional copywriter and content creator who has been writing his entire life. He has a level 3 Professional Online Writing certificate endorsed by Certa Awards. He’s a creative writer at heart with the ability to create compelling content that is SEO-optimized. Sam is so talented at this that he works with Copysmiths as a mentor to the other writers and a welcome face to ensure every writer on the team can achieve their maximum potential. LinkedIn profile.

Ivan Irakoze

Ivan Irakoze, Creative Content Lead

Ivan is an award-winning poet and interactive storyteller, as well as a talented content creator. He started off as a content writer before becoming a content coach providing training and reviews for the team of writers. This gives him an in-depth understanding of the entire content process. As a creative content lead, he communicates with leads and clients to understand their needs and niches. Ivan can then create relevant keyword lists and brief our writers on the specific and creative requirements of each article. LinkedIn profile.

Ormillada Mia

Mia Ormillada, Virtual Assistant

Mia is a dedicated, friendly, and talented virtual assistant with almost 10 years of experience. Mia is able to publish high-quality content to the web, create professional graphic designs, and multi-task across multiple administrative roles – including handling client outreach and managing CopySmith’s social media accounts. On a personal level, Mia’s very passionate about helping others and always greets co-workers and customers with a smile.

Speaking Events

Ecommerce Fuel Live 2020

Katrina’s talk, titled Building Out a Content and Link Building Machine, drew a big audience at the ECF Live event. ECF is a private community for 7-figure-plus online store owners. Visit site

Ecommerce Fuel Live 2016

Katrina’s talk at ECF Live, titled Online Teams: How to Train, Retain and Fire, drew a large crowd – all of whom were eager to learn. View site


E151: SEO Tactics for eCommerce

Katrina shares with us some SEO techniques she used to drive traffic to her content over the years in her business. These techniques are so effective that her business was able to… Listen

Effective Outsourcing Strategies

On this episode, Katrina shares some of her favorite strategies for finding, hiring and firing remote team members. It’s one of the most in-depth episodes on outsourcing that’s ever been recorded, so don’t miss it! Listen

Practical Ecommerce logo

Content Marketing by the Numbers

On this interview, Katrina shares how she and her team produce hundreds of articles that ranked in Google’s search results. Learn her newfound formula on how to hit the top. Listen

How to Successfully Outsource content?

Katrina gets to share her thoughts about hiring someone to created content for you. Learn what she means by saying “killing it with cold outreach!” … Listen

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