About Us
- Overview
- Key Team Members
- Speaking Events
- Podcasts
- Featured In
CopySmiths serve eCommerce stores with a reliable and regular supply of creative blog articles and product descriptions.
Founded in 2020, in Sydney Australia, we have grown from a team of 4 to 50+ writers.
With 100+ clients, we’ve written and published 4,000+ articles and tapped out 6+ million words.
Our founder, Katrina McKinnon, is a charter member of eCommerce Fuel, Fishburners and is a regular speaker on podcasts and at conferences.
Working with CopySmiths is a relatively hands-off process.
We manage every aspect of content production from keyword research to article title writing, editing, custom graphics, internal linking, quality checking, publishing and right through to tracking organic keyword results.
As Google prefers, we do this well and often.
Our founder, Katrina McKinnon, owned a successful eCommerce store for 10+ years, has built stores on Bigcommerce, Shopify, Woocommerce, X-Cart and other platforms for 15+ years.
Every store relied on organic search traffic for revenue and sales.
We know eCommerce. And, we know eCommerce content in particular.
We believe in the power of creative story-telling and enhancing the reader’s experience through interesting visual elements.
Sure, AI-spun content is getting better and developing at a rapid rate, but Google is actively hunting it down.
Your customers deserve to be delighted and surprised by your brand so every piece of content by CopySmiths is hand-written, hand-edited, hand-checked and hand-published.
CopySmiths has training for that! And a process too!
Over the course of 10 years we have developed an extensive SEO Copywriting Training programme that is only available to our in-house writing team.
We do our best to automate processes yet take a human-centric approach to everything else from education, coaching, and valuing our community.
Our approach to customer service and your satisfaction with our work is to be
We are open to casual conversations and difficult feedback.
Our content work is founded on old-school SEO principles as laid out in Google Search Central and Google Quality Rater Guidelines documentation.
But, we add a dash of creativity, unexpected ideas, delightful visuals and try to create an engaging reading experience for your customers.
Because we are creative with our approach, but rooted in SEO principles, our work, time and time again, lead to high organic keyword ranking, more organic traffic and sales revenue.
Katrina founded one of Australia’s first web development agencies in 1996 and pioneered innovative practices now standard in eCommerce, including off-shoring and content marketing.
Katrina is the founder of CopySmiths.com. We offer blog writing services for eCommerce stores.
One of the 50 founding members of eCommerceFuel.com, has spoken at 3 of their conferences, is a community greeter, and has been the Outsourcing & Content Expert for a 1,000+ strong community for 10+ years.
Guest on the eCommerce Fuel, Practical eCommerce and eComCrew podcasts.
Creator of 3,000+ training screencasts and reviews for writers and the eCommerce community.
Admin of an African Writers Group with 35,000+ members.
Katrina’s speaking style is to pack loads of actionable advice into a podcast show, video interview, webinar or conference discussion.
She systematically lays out what an eCommerce store needs to do in order to create a high-performing blog, and how to trust their intuition and drunk aunties to find their own audience.
Kimberly is an account manager with four years of experience in project management. She facilitates timely and successful deliveries of services while maintaining favorable relationships with clients by liaising between them and cross-functional internal teams.
She thrives in a fast-paced environment and enjoys working with clients to find creative solutions. Her attention to detail and problem-solving skills make her an asset to the CopySmiths team.
Jules has been working as a web UI and UX designer for a wide range of global brands for over 20 years. He is professionally trained as a graphic designer with a background in film and TV production.
Lately, he has set-up a manufacturing-based online business which has helped develop valuable insights into how to build online sales.
Supporting others to achieve their best self—whether it’s through intrinsic rewards, encouraging messages, or surprise gifts—is what makes Ivy a great Talent Manager.
She is friendly, excited to help, and has the ability to find creative ways to solve problems and get teams to accomplish their tasks. She is the source of encouragement and motivation that has our writers completing their tasks on time.
Viewing challenges as an opportunity for growth, she enjoys working in startups where there is a lot to learn, and no day is ever the same.
Miriam’s got a passion for people and a knack for connections. With nearly 5 years in the bustling world of sales and marketing, she’s no stranger to the game.
Ever the innovator, Miriam doesn’t just sell; she connects, speaking directly to what people really care about.
Goofy but golden, Miriam’s your go-to gal in the office, always ready to lend a hand.
Whether it’s a smile, a savvy solution, or a shot of determination, Miriam’s got it in spades.
Mia is a dedicated, friendly, and talented virtual assistant with 10 years of experience. Mia is able to publish high-quality content to the web, create professional graphic designs, and multi-task across multiple administrative roles – including handling client outreach and managing CopySmith’s social media accounts.
On a personal level, Mia is passionate about helping others and always greets co-workers and customers with a smile.
Expert Panelist at eCommerce Fuel Live 2023 on AI Disruption in eCommerce, and Keynote Speaker on Using AI in eCommerce Marketing. Visit site
Katrina’s talk, titled Building Out a Content and Link Building Machine. ECF is a private community for 7-figure-plus online store owners. Visit site
This year, the discussion was: Online Teams: How to Train, Retain and Fire. View site
Mention the letters “CTA” to any content marketer. You’ll see their mood suddenly change. You’ll see their eyes open wide as they tell you how important those letters are. View article
Every call-to-action matters. Email subject lines are critical in order to ensure your message gets read. Asking for the right things in the right way, grows your relationships with customers stronger over time… View article
Writing a captivating call-to-action (CTA) is crucial for any content you create online. You want to make sure that your content convinces readers about your product or service… View article
As your readers go through the content on your blog or website, you want them to click on a call-to-action. Your CTA is the main reason for the content in the first place… View article
The first step to creating killer content is organizing your ideas into a cohesive writing piece. If you’re dreading the thought that your content might be on the thin side, start improving your… View article
I am still the only full-time employee but I now work with Product Labs to handle my Amazon account, CopySmiths to create content … View article
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