Google has recently released information regarding its latest algorithm update, and it centres around Page Experience.
From my reading, it is mostly related to technical considerations such as page load speeds, how a page loads, and ultimately how that affects a ranking score in Google Search Console.
For those of us who create content there is another side to this Page Experience update that has sparked online discussion and some consternation.
Google has made references to providing “quality content,” and so people are now naturally asking, “What is Quality Content? What does that even mean!? How do I create it? How often? And, how will I know when will it be successful?”
Every month, CopySmiths’ writers produce 100s of SEO-optimised articles, many of which rank well and attract organic traffic for our clients. We’re here to help you find a way to understand “What is Quality Content?” and how to create it on an ongoing basis.
Katrina McKinnon, Founder
Below are resources that will help you to hire writers, product content and measure whether it works. The content in this resource centre is taken, in many cases, from our own in-house knowledge base and training modules. It’s tried and tested!
Writers can be hard to find, and then even more difficult to hire. How do you know you’re choosing the right person? Will they stick around? How should you manage them? How much should you pay? All good questions.
Let’s explore CopySmiths’ definition:
USER INTENT: a goal or intention a person has when entering a search term into a search engine.
To fulfil User Intent, you must:
1 – Understand the article title and how it relates to User Intent.
2 – Write a compelling introduction, devoid of tropes, that directly responds to the article title.
3 – Ensure that the article stays on-topic throughout, avoiding filler content and lazy transitions.
3 – Break the article into 3 to 5 sections with useful sub-headings that enable skim-reading and include NLP keywords.
4 – Ensure that each section complies with Google E-A-T (e.g. avoids thin content).
5 – Ensure that each written section immediately responds to its sub-heading with a clear statement backed by real-world references. The NLP snippet should be between 54 and 58 words in length.
6 – Write succinctly without unnecessary joiners, transition phrases and filler content. But, don’t take Hemingway too seriously.
8 – Adhere to SurferSEO keyword recommendations, within reason.
9 – Conclude with a strong, compelling, long-form CTA as summary.
DWELL TIME: the length of time a person spends looking at a webpage.
To increase Dwell Time, you must:
1 – Ensure the content is scannable. Write short paragraphs. Shorter than you think.
2 – Maintain one idea per paragraph.
3 – Create a promise to the reader within the first 200 words.
4 – Proofread carefully. No spelling, punctuation or grammatical errors.
5 – Include Visual Interest devices such as tables, lists, social proof, Pins, YouTube Embeds, Slideshares, Informative graphics (not infographics), statement banners and illustrations.
6 – Include a variety of curated internal and external links that encourage no-risk clicks.
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