What is Quality Content?

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Welcome …

Google has recently released information regarding its latest algorithm update, and it centres around Page Experience

From my reading, it is mostly related to technical considerations such as page load speeds, how a page loads, and ultimately how that affects a ranking score in Google Search Console.

For those of us who create content there is another side to this Page Experience update that has sparked online discussion and some consternation. 

Google has made references to providing “quality content,” and so people are now naturally asking, “What is Quality Content? What does that even mean!? How do I create it? How often? And, how will I know when will it be successful?”

Every month, CopySmiths’ writers produce 100s of SEO-optimised articles, many of which rank well and attract organic traffic for our clients. We’re here to help you find a way to understand “What is Quality Content?” and how to create it on an ongoing basis.


Author: Katrina McKinnon

Katrina McKinnon, Founder

How to Create Quality Content for Your Business

Below are resources that will help you to hire writers, product content and measure whether it works. The content in this resource centre is taken, in many cases, from our own in-house knowledge base and training modules. It’s tried and tested!


Writers can be hard to find, and then even more difficult to hire. How do you know you’re choosing the right person? Will they stick around? How should you manage them? How much should you pay? All good questions.

Hiring Writers

  1. Where to Hire Writers
  2. How to Write Your Job Page
  3. How to Respond to Writers
  4. How to Use Gmail to Stay Organized
  5. How to Onboard Writers

Quality Control

  1. How to Hire Editors & Proofreaders
  2. How to Work with Editors & Proofreaders

Easy Project Management

  1. How to Manage Your Article Queue
  2. How to Manage Due Dates
  3. How to Publish Your Articles

SEO Copywriting Training 

Getting Started

Planning & Sharing Your Article

  1. User Search Intent: Don’t Wander Off-Topic
  2. How to Break Down The Theme and Topic
  3. How to Write an Article Outline
  4. How to Share your Google Document

Writing Your Article

  1. Google EAT: How to Avoid Thin Content and Write with Depth
  2. Avoid YMYL: Your Money or Your Life 
  3. The Art of the Headline
  4. How to Write a Compelling Introduction
  5. How to Add Hyperlinks into Articles
  6. How to Write with Rhythm
  7. How to Use Transition Phrases to Improve Flow
  8. Write Succinctly
  9. Don’t Plagiarise
  10. Banned Topics & Patronizing Your Reader
  11. How to Write Sub-Headings
  12. How to Format Sub-Headings and Avoid Lists
  13. Use Consistent Capitalization
  14. How to Add Visual Interest to Articles
  15. How to Use SurferSEO for Keyword Optimization
  16. Concluding Your Article: Understanding CTAs
  17. Proofreading, Spelling, Grammar, Sentence Structure & Flow
  18. How to Create a Scannable, Well-Formatted Article

What is Quality Content?

Let’s explore CopySmiths’ definition:

Quality Content deeply understands and satisfies
User Intent, and encourages Dwell Time.

USER INTENT: a goal or intention a person has when entering a search term into a search engine.

To fulfil User Intent, you must:

1 – Understand the article title and how it relates to User Intent.

2 – Write a compelling introduction, devoid of tropes, that directly responds to the article title.

3 – Ensure that the article stays on-topic throughout, avoiding filler content and lazy transitions.

3 – Break the article into 3 to 5 sections with useful sub-headings that enable skim-reading and include NLP keywords.

4 – Ensure that each section complies with Google E-A-T (e.g. avoids thin content).

5 – Ensure that each written section immediately responds to its sub-heading with a clear statement backed by real-world references. The NLP snippet should be between 54 and 58 words in length.

6 – Write succinctly without unnecessary joiners, transition phrases and filler content. But, don’t take Hemingway too seriously.

8 – Adhere to SurferSEO keyword recommendations, within reason.

9 – Conclude with a strong, compelling, long-form CTA as summary.

DWELL TIME: the length of time a person spends looking at a webpage.

To increase Dwell Time, you must:

1 – Ensure the content is scannable. Write short paragraphs. Shorter than you think. 

2 – Maintain one idea per paragraph.

3 – Create a promise to the reader within the first 200 words.

4 – Proofread carefully. No spelling, punctuation or grammatical errors.

5 – Include Visual Interest devices such as tables, lists, social proof, Pins, YouTube Embeds, Slideshares, Informative graphics (not infographics), statement banners and illustrations.

6 – Include a variety of curated internal and external links that encourage no-risk clicks.

Common Questions

Can you write blog articles for me?

Yes. We specialise in SEO-optimised blog articles and are able to produce these at scale, to a high quality level. Email us: service@copysmiths.com

How much does content cost?

Please refer to our Pricing page for the latest rates. Prices are subject to change, but you can lock in a rate for 6 months at the time of order.

I have had the privilege to see a "behind the scenes" of CopySmiths' in-house training. The quality of their on-boarding process and training for new writers is a true masterclass on its own.Many people try to productize content writing and SEO but fail; the art is in the process (or standard operating procedure) and CopySmiths have nailed it so you don't have to.
Romain Brabant
Founder & CEO, SEOBuddy