Should You Outsource Content Writing?

February 10, 2021

Content writing is a significant part of content marketing.

Think of blog posts, website sales pages, landing pages, newsletters, social media posts, and so much more.

Your content marketing strategy includes writing all this content. If you want to reach a huge audience, you must publish quality content consistently and in bulk.

But, how are you supposed to write all the content alone?

You aren’t! You can outsource.

There are freelance content writers and reputable agencies that can provide you with quality work.

So, should you outsource your content writing?

Yes. By all means.

Why You Should Outsource Content Writing

1: You Can Hire Industry Experts

While you may be an expert at what you do, you can’t be an expert in everything.

You want to avoid non-specific, generic, thin content. Google bots may not get bored with bland content because they’re machines — but your readers will.

Content that conveys a sense of authority and expertise earns you trust from your readers.

If you’re looking to publish an article written in-depth about a topic you barely understand, hiring a professional may be the best way to go.

For instance, if you sell toys and want to publish an article about the effect of play on a child’s development, you might want to hire a child psychology professional.

Outsourcing brings knowledge, experience, and a fresh perspective to your content creation strategy.

2: It’s Cost-Efficient and Saves Time

Want to save money? Outsource content creation. Outsourcing your content writing is cheaper than hiring full-time writers.

You’ll have to pay full-time writers even when you don’t have a lot of content to write. They also can’t be experts in every field, so you risk publishing thin content.

Content outsourcing will allow you to hire a writer only when you need one. A good writer will produce quality content that attracts more readers.

Additionally, it will save you the time you would have spent creating content. You can then focus on closing clients, strategy, implementation, and other profitable tasks.

The overall result? A higher content marketing ROI!

3: You Can Publish Content Frequently and Consistently

Creating high-quality content is not an easy task. It involves keyword research, writing, proofreading, editing…

Long-form content performs better — but takes longer to produce.

That means if you rely on your busy marketing team to write all the content required for your site, you might end up with little to publish.

If you’re looking to publish more content consistently, you’ll require more writers. Outsourcing can help you scale up your content creation as you can hire as many writers as you need.

4: They Can Carry Out SEO for You

For your site to rank highly on SERPs, you must optimize your content. When you outsource your content creation for SEO, you need not provide the relevant training.

Provided your preferred marketing agency or SEO freelance writer can produce quality content without supervision, you can expect to see organic results.

Outsourcing can help put your business in the right places for your target audience to see you. Expert writers can help in link building — driving more traffic to your site.

You likely won’t have to invest in optimization tools such as keywords explorer — as most writers already have access. Some writers will even suggest topics and holes in your content creation strategy.

5: Content Is Delivered on Time

Outsourcing companies, agencies, and writers understand how important it is to publish content on time. Outsourcing content will ensure you don’t lag behind your schedule.

And because content creation is a writer’s main enterprise, they can focus on delivering quality work on time.

This is important, especially for news or current events. Depending on the type of content you need, outsourced content can have a shorter turnaround time.

Where to Outsource Content Writing

Outsourcing content writing has never been easier. You can decide where you want to outsource content writing depending on your budget and preferences. The most common include:

1: Freelance Writers

Freelance writers are flexible and usually specialize in specific niches so that you can find a knowledgeable writer who is also an industry expert. You engage with them directly to write briefs, clarification, payments, and other communication.

There are copywriters for websites, blogs, content strategies, and more. General writers can write on any topic.

Their rates differ from one content creator to the next, so look for a freelance writer within your budget. You might want to look at their portfolio to determine if they’re a good fit.

2: Content Writing Outsourcing Companies

You can also opt to post content writing ads to outsourcing companies. A content shop, if you will. They act as a bridge between you and the writer.

You can hire a writer on the platform, though you won’t be communicating directly with the writer. Payment is also made via the platform.

Quality content is assured as the work passes through editors first before it’s delivered to you. Depending on your workload, you can negotiate the rates.

3: Content Marketing Agencies

Unlike outsourcing companies, agencies can provide you with exceptional marketing services such as developing a marketing strategy, consulting, handling your social accounts, managing your website, content creation, tracking KPs, etc.

They have in-house employees for the services they offer. If you’re looking to outsource content writing and other marketing services, look for a reputable marketing agency.

How Do You Write an Outsourced Article?

Like any other article, an outsourced article should be relevant, show an understanding of the subject matter, and come back without grammatical errors. Follow these steps to create an engaging and authoritative piece that adds value to the reader:

  • Step 1: Research widely on the topic. This involves reading other articles on the same subject matter.
  • Step 2: Write a draft article without minding the mistakes; you’ll correct them later.
  • Step 3: Write a tighter draft with the audience in mind and include statistics, links to helpful resources, and references to authority sites.
  • Step 4: Edit and proofread your work to eliminate any mistakes and include all the necessary information.
  • Step 5: Read aloud, rewrite, and edit whenever necessary until you’re satisfied with the final article.
  • Step 6: If you’re working with an editor, submit it to them for further edits.

How Do I Start Content Writing From Home?

To start content writing from home, you’ll need a computer and a stable internet connection. If you already have the skill, you can pitch directly to clients or sign up on sites that outsource content writing services.

They include job boards such as ProBlogger and freelance websites like Fiverr and Upwork. Create an account on these sites and start sending proposals.

You’ll also require an editing tool such as Grammarly, a typing application like MS Word or Google Docs, and a plagiarism checker like Copyscape. Most of these tools have a free version and a premium paid version.

Can Anyone Do Content Writing?

Yes, as long as you can string different words together to come up with a coherent piece. If you find it hard to convey your meaning in writing, maybe it isn’t for you.

But if you have a passion for writing, are motivated, persistent, and can research, edit, and proofread, you will find it fun.

Sometimes, however, you might need to take a course to improve your skills.

Final Thought

Some situations leave you with no option except to outsource content writing. While you may be torn between outsourcing or bringing content creation in-house, content outsourcing can prove to be more advantageous.

Interviewing writers and going through their samples might be challenging, but you don’t have to go through the hassle.

At CopySmiths, we’ll research and select the keywords for you, write the content, and even publish it on your website. Looking to publish well researched and targeted content?

Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.