How to Maximize Blog Content to Increase Online Sales

May 20, 2022

There’s more to content marketing than merely churning out blogs and uploading them onto your eCommerce website. 

Content that takes your audience through the entire buyer journey must meet Google’s technical standards while being helpful to your readers.

Apart from cleverly placed calls-to-action and succinct writing, how else can you maximize blog content to increase online sales? 

This article explains how perfecting the following three tips can make your eCommerce website more visible to Google and people, leading to more conversions.

  • Publishing informative and helpful content
  • Posting and updating blog posts frequently
  • Formatting blog posts distinctively

As you read on, you’ll also see why and how optimized content is truly the fuel on which the engine of your eCommerce website runs

1 - Make Content More Informative and Helpful

People come to the internet searching for answers. They’ve seen information gaps regarding their (or other peoples’) products, lives, professions, or society that need to be filled.

Google’s algorithms continually sift through billions of web pages and individual posts searching for content with the most satisfying answers.

The algorithms then hold the most relevant web content on standby through a function known as indexing. This is the data you see topping the SERPs every time you submit a query on a search engine.

But how exactly will your content find favor with Google?

Good question.

First of all, it’s important to be clear on this one thing:

Successful content marketing results from a deliberate, systematic, and long-drawn campaign.

It’s not mere happenstance. Neither is it a one-and-done kind of action.

But don’t let that dampen your spirit. CopySmiths will take care of the entire process on your behalf. Our dedicated team of writers and editors will create search-intent-oriented titles and keywords for your blogs, publish them on your eCommerce website and handle all the other nitty-gritty details.

Here are a few characteristics of content that will propel your eCommerce business up to the first SERPs. It:

  • Is a result of in-depth research
  • Is richer than your competitors’
  • Focuses on industry-relevant topics
  • Is sympathetic to your audience
  • Provides solutions and answers to actual questions

CopySmiths delivers this and much more. In a moment you’ll see what our partners are saying.

But for now…

2 - Format Your Blog Posts Accordingly

Writing for the web is distinctly different from conventional writing such as academic and print media.

Besides having excellent writing skills, one needs requisite technical know-how to strike the necessary balance between appealing to Google and satisfying the audience. Compromising one aspect will result in a failed content strategy.

Depending on the title of your article, Google and your audience expect a particular format or style when they access it.                             

Let’s presume your article’s title is “The Ultimate Guide to Losing Weight in a Month.”

If Google or your readers find anything other than a step-by-step walkthrough in your article, they’ll dismiss it as uncredible and move on to greener pastures.

In short, formatting your content properly will make it intelligible to Google. This will make it indexable, increasing its SEO ranking. Best of all, it’ll make it visually appealing to your readers, enhancing their experience and appreciation of your website.

Below are some popular blog post types that call for distinct formats:

  • Listicle
  • How-to
  • Quizzes
  • Case study
  • Infographics
  • Comparisons
  • Product description

Here’s a video that provides a concise content marketing definition.

3 - Add Fresh Content Frequently

Dormancy is an oversight that Google penalizes by not showing your website to anyone. After all, people are searching for fresh content.

How will your prospects ever know your eCommerce website even exists if it remains buried beneath billions of web pages teeming with new and exciting stuff?

Fresh and frequent content is the only evidence of your personal commitment and engagement with your eCommerce website.

Your website is a virtual business home. It’s no wonder it has a homepage!

Look at it this way: If a friend visits you and finds no one’s home, they may come back later to check once more.

What if they’re met with the same emptiness again? They most likely won’t come back. Never expect any more favorable treatment from Google or your audience.

CopySmiths will refuel your online business with fresh and frequent content, giving Google and your visitors a valid reason for visiting your website again and again.

Now, let’s look at some of the benefits of adding fresh content to your eCommerce website frequently. It will:

  • Attract more traffic
  • Bolster website EAT
  • Improve SEO ranking
  • Increase social shares
  • Enhance user experience
  • Lead to more conversions
  • Attract more inbound links
  • Promote crawling and indexing
  • Increase the number of return visitors
  • Spread link juice through internal linking

As you can see, lack of new content on your eCommerce website is a peril you’ll do best to avoid.

Expert Tip: Help Google and your audience take notice of and engage with your content by making it SEO compliant.

The table below will help you see the differences between normal and web-optimized content.

Optimized ContentRegular Content
Pops up the SERPs every timeIs not even ranked by Google
High return on investmentNever yields any profit
Appealing to Google and the audienceUnattractive to Google and audience
Helpful and beneficialNot seen, therefore unuseful

Add Fuel to Your eCommerce Website's Engine

Earlier, we said that content is the fuel that runs the internet. That’s still true. Whenever Google fuels its engine from your content reservoir, it rewards your website with more visibility.

CopySmiths is a content shop that supplies in-season, relevant content to revitalize the profitability of online businesses. As such, your eCommerce website is guaranteed to get the most impactful content from our highly trained native English writers, quality controllers, editors, and SEO technicians.

Here’s what our clients are saying:

“CopySmiths have helped us to scale the SEO and content marketing side of our agency by working to create relevant and meaningful articles. We’re pleased with how efficient they have been at interpreting our brief and returning with a quality result in a timely fashion.” – Anthony Colfelt, Handmade Web & Design

Please contact us and we’ll help your eCommerce store do what you created it for—make money.

Frequently Asked Questions

Can content really help my business?

Certainly. If you create high-quality and educational content that provides answers to people’s questions, your brand’s awareness will grow. People will have confidence in what you write and increase their loyalty to your brand. This will lead to increased website traffic and more conversions.

What type of content do I need?

The content needs of each business are unique. But an eCommerce business typically needs blog posts that explain to customers and prospects what products are available, how to use them, and why they are a good choice.

These articles are usually 1,000 to 1,500 words long, with a few long-form exceptions. At CopySmiths, there’s no limit to the size of blogs that we can produce. It all depends on your needs.

What is CopySmiths’ turnaround time?

We create content in batches, meaning we’ll deploy our team to work on several of your ordered articles at a time. Depending on our agreement terms, we can send the ready-for-review batch for your evaluation. Upon your approval, we continue with the usual CopySmiths content production process.

Alternatively, we can agree on a date upon which we’ll clear your entire order, including publishing all your articles on your eCommerce website. Whichever choice you go for, we always ensure you’re satisfied enough to come back next time. Find out more details here.

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Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.