Blogging attracts search engine crawlers to your business. The more traffic your website receives, the higher the chance of boosting your revenue.
One of the easiest ways to attract more people to your website is to consistently publish search engine optimised (SEO) content that provides value to your target audience.
Unlike most other online marketing methods, blogging provides a unique opportunity to invest now for the future. It has the power to generate revenue both in the present and far in the future.
In the beginning, the traction might feel a little sluggish, but the investment and effort are likely to pay off tenfold in the future. This is known as a plateau of latent potential.
For example, let’s say you have a spare motor parts eCommerce business that frequently publishes answers to commonly asked motor repair questions.
In 2006, you published a blog post explaining what causes sudden acceleration issues in Toyota vehicles and gave vivid troubleshooting tips.
It’s likely this post didn’t do well at first. However, as the years went by, Toyota vehicles were plagued with a multitude of acceleration issues. People started looking online for answers, and your blog had them. As a result, your post attracted more traffic, which also resulted in increased revenue.
When done right, blogging can quickly propel you forward as an industry expert. It proves you’re an expert in your field.
This also helps your site rank for industry-relevant keywords, guiding even more traffic to your site.