We’re often hyper-focused on SEO and optimising content to rank well. However, people are the ones who share, read, and comment on your blogs—they engage with your content.
Take it from one of the most successful bloggers today:
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
Brian Clark
To produce reader-centred blogs:
- Find out what your audience wants to read—ask them, note what kind of written content on your blog gets the most attention
- Share blog posts that help readers connect to your brand—share your authentic story
- Publish articles that are well written and well researched—readers will notice spelling errors and non-factual claims. These things will both make you look unprofessional and untrustworthy
- Write organic content that isn’t stuffed with keywords but covers a topic in-depth instead
Keep it in mind that your readers have been on the internet for most of their lives—some don’t know the world without it.
They know what kind of content they want and can spot if content has just been churned out.
They even have a specific way of reading the content
They skim and read blogs and articles every day and can recognise if you’re just copying trending topics from other sites. They’ll even pick up on awkward sentences that have been stuffed with keywords to make SEO happy.
They’ve seen it all—even the articles that have been written by AI:

Source: medium.com
Write for your human audience because they’re the ones supporting you and looking for the content you’re publishing.