4 Bankable Reasons Why Outsourcing SEO Copywriting Services Boosts Ranking Instantly

October 23, 2021

The ever-changing Google ranking criteria give business owners a headache as to whether they’re visible to their clients or other companies have ranked higher and won over their customers.

Search engines implement sophisticated methods, and you can’t cheat the system with artificial intelligence at play.

Business owners feel helpless when they experience limited traffic to their website or blog copy. And those that get traffic worry whether their next blog post will improve or maintain their ranking position.

SEO copywriting services provided by content writing agencies come in to bridge this gap.

They assist businesses in implementing strategies that boost their page position, lead to more visitors and higher conversion rates. 

You’ll do a happy dance to the bank by having copywriting agencies write for your website.

Today, we’ll help you understand why outsourcing SEO copywriting services to SEO content agencies boosts your ranking instantly.

Let’s dive right in.

Reason #1: SEO Content Agencies Apply Compelling Content Strategy

Your business is a success because you drafted a game plan with a vision, mission and goals. The same concept applies in the copywriting world.

Compelling content strategy involves drafting a practical framework that includes writing captivating website content, organising it according to current standards and publishing using the correct format.

Two foundational principles for reaching these goals are: producing quality content and performing targeted keyword research.

Let’s discuss this in detail.

Quality Content

Quality content involves producing SEO copy that’s informative, well-structured and gives your visitors a superior page experience. It should also meet Google’s standards.

An excellent experience compels them to take action by clicking to another blog article or visiting your service pages. 

SEO Copywriting services you get from writing agencies achieve this goal through their writers and designers who use:

  • Words
  • Images
  • Videos
  • GIFs 
  • Audios
  • Tables

The businesses that appear on the first page of google’s organic search use these components in all their optimised blog posts.

SEO copywriting companies like CopySmiths have trained SEO copywriters who incorporate these components, which boosts traffic to your website.

Targeted Keyword Research

Google search engines use specific keywords to rank websites. Your blog’s chances of appearing on the first page increase the more you use these keywords.

Outsourcing SEO copywriting services to writing agencies that use keyword research tools boosts ranking instantly.

Agencies know the vital keywords to use and the number of times to repeat them—which promotes search engine optimisation.

Businesses that assign their employees to write their website copy rarely rank well as it takes time to do keyword research. If they do, you may be penalised for keyword stuffing as it takes skill to use them effectively.

Reason #2: SEO Content Agencies Use Effective Marketing Strategy Through Competitor Analysis

Are you in a crowded niche and can’t pinpoint how your competitors are getting high conversion rates?

Outsourcing their SEO copywriting services could be the reason.

You can have the best copywriters and web designers who produce quality content but fail to increase your organic traffic because they haven’t conducted an online content market analysis.

Conducting competitor analysis in digital marketing is essential because it enables you to:

  • Assess the level of competition and know your position.
  • Implement a better marketing strategy.
  • Stay up-to-date with current trends that affect ranking
  • Identify online gaps that you could fill
  • Adopt better SEO content opportunities

SEO copywriting agencies use proven tools that analyse your competitor’s best ranking website copy, including service pages.

You may be wondering how it’s done.

When an individual searches for a keyword in your industry, Google organises the pages and gives the best pages that address their concern. These pages are called Search Engine Result Page (SERP).

The Search Engine Result Pages are used to study your competition when you outsource your SEO copywriting services to a competent writing agency.

Here’s a detailed breakdown of how it’s done.

Competitor Analysis Done by CopySmithsSERP Identifying Tool Role
Identify the competitionCreates and retains a list of competitors
Understand your competitorsAnalyses your competitors’ product and service pages and gives you actionable suggestions
Study your competitors content for gapsGenerates better keywords or content ideas that could rank you better than your competitors
Look for relevant backlinks (other websites or blogs linking to your site)Gives you suggestions of backlink opportunities that can improve your rank-worthiness.

And that’s not all!

After this process, efficient copywriting agencies use this information and their expertise to generate content that matches your competitors or is superior to theirs.

Reason #3: SEO Content Agencies Keep Up-to-Date With Google Digital Marketing Changes

Lighthouse illustration

Google web crawlers scan and index pages according to the site’s usefulness, user experience and authority. Afterward, they use an algorithm with over 210 factors to arrange pages as per the search intent.

They group these factors in terms of topicality, page speed, quality, structured data, freshness, rankbrain and entities.

Applying all the 210 factors is an arduous task and nearly impossible to compete with Google’s AI.

SEO copywriting agencies understand the most critical factors that websites need to rank better and enforce them.

Business owners need weeks of training to grasp and apply these factors, and they may fail to execute them well—the more reason to outsource your SEO copywriting services.

Google also updates how they rank pages regularly. These updates affect websites whose SEO content strategy is inconsistent.

How often do Google updates occur?

Type of Google UpdateNumber of Times Updated
Minor algorithm updates5–9 times daily
Broad core algorithm updateEvery 3 to 4 months

One main factor used to rank websites is the on-page content. It monitors the general appearance of your content and its usefulness to the user.

The grandeur your web copy on-page experience is, the higher your page position.

SEO copywriting agencies address this skillfully by:

  • Producing unique content that’s fresh and original.
  • Ensuring the content is exciting leading to less bounce rate and more click-through to other pages.
  • Writing Google-friendly in-depth and extensive content that features more keywords.
  • Making the page attractive with images, videos, tables and word choice.

Being up to date with the current content format and what google recommends will boost your ranking. That’s why outsourcing any SEO copywriting service ensures this happens.

Reason #4: SEO Content Agencies Improve Your Organic Click-Through Rate to Your Blog

Illustration of a queue

Click-through rate (CTR) is the number of times a link to your page is clicked once it appears on Google search engine results. 

It also calculates the frequency a link on your page is clicked compared to the number of page visits and views. 

Your audience’s experience on the page will determine if the user will click on a link to another article or your product page. 

The more clicks you receive, the higher Google ranks you and the more exposure you receive. 

Outsourcing your SEO copywriting services ensures your CTR improves because writing agencies work on the following factors:

  • Search Intent: Ensures the content on each page is relevant to what people are looking for. A copywriter understands the searchers’ query and optimises the content to match and give the most appropriate answer.
  • Search Position: A copywriter maximises the number of times keywords can be used to better your search position for every blog copy, which increases your chances of getting more clicks.
  • SEO Title: The more catchy, intriguing and specific your title is, the higher your chances of getting clicks. SEO copywriting agencies know the tricks of generating irresistible titles and how to use powerful words to get the searchers’ attention.
  • SEO Content Meta Description: Meta description optimisation gives the reader a sneak peek of what they’ll encounter if they click to your blog. These two to three sentences act as a call to action for people to click to your page, and SEO copywriters know how to get it right.
  • SEO Structured Data: The more visually appealing and well-formatted your SEO copy is, the higher your chances of a higher click-through rate. Your audience enjoys what they encounter, which prompts them to click to the next page. Content writing agencies have mastered the art of publishing outstanding well-structured blog copy.

Let CopySmiths Boost Your Ranking Instantly

unicorn illustration

It’s a fact that most business transactions, sales and leads occur online. Strategic businesses have realised this profit-changing principle and work towards increasing their online presence through better ranking position and higher click-through rates.

Successful businesses online are dancing all the way to the bank because they’ve outsourced their SEO copywriting services to high-performing writing agencies that help them boost their ranking position.

CopySmiths has over 20 years of experience in online marketing, and we’ve seen the changes that matter and those that don’t.

We can effectively tailor your blog copy to match the current digital marketing trends and boost your ranking position.

Our copywriting services include:

  • Keyword Research 
  • Content writing
  • SEO visuals addition
  • Copy quality control
  • SEO custom images  

Contact us today, sit back, and watch your ranking position soar.

CopySmiths

I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.