There are certain tools that we use to get the exact numbers. You need between 1,000 and 1,500 words for a blog article. Definitely not 600. Avoid 800, unless you’re literally just answering a short question like how to cook rice. But if it’s, “What is a martingale collar and how to fit it,” then maybe 1,200, 1,400 words. You need a heading that includes a keyword.
You need three to four subheadings, H2s. And then within those H2s, you need three to four H3s. H3s are very important.
And with the H3s, try to answer a question that someone is asking on Google and include a keyword. Keep your paragraphs to one to two sentences. Three sentences at the absolute most. If you’ve got more than three sentences and paragraphs, chop off one, the last sentence, and put another paragraph.
Include one ordered list and one unordered list. Include one quotation or social proof, such as, “Sally said that the martingale collar was the best she’d ever had.” Include one of those per 1,000 words. So if you’ve got an article of 2,000 words, put two of them in. And link to an authoritative source.
Wikipedia, HuffPost, Business Insider — none of those are authority sources. You have to go to page four of Google to find an authoritative source. Those big publications like HuffPost are all just automated bots that churn out generic stuff.