Good content ranks. For 99% of business owners, writing SEO articles that engage readers and abide by search engine optimization standards is the main reason why they choose to outsource.
You wouldn’t want to hire a content writing specialist who can maybe write a good blog post but doesn’t know the first rule of search engine optimization.
The search engines like Google are a highly competitive space with many businesses and websites looking to increase their click-through rate from your chosen keyword.
That’s why you need to know where you’d like to position your business when people search for it in Google search engines with a keyword or keywords.
Unsure how to get started? If you’re a budding business that wants to gain local SEO traffic, you’d want to use a keyword that’s specifically tailored to your business and won’t be pit against lots of competition. Long-tail keywords are key to rank high in lesser-known niches.
Got all that? Here are some writing tips to tell your service provider: use keywords with a decent search volume to give it a chance to rank high in search engines.
Additionally, ensure your SEO content writing specialist abides with Google terms and includes keywords and keyword phrases naturally in their title, outline, and article