44 Storytelling for SEO

September 30, 2022

Did you know that storytelling can help with your SEO (Search Engine Optimisation) efforts?

In this episode, Sam and Rob of StoryCopywriters.com talk about the power of storytelling and how to create stories and content that first connect with the reader and create trust that allows a business to sell without selling.

Here are the things your will learn:

  • Why your stories don’t need to be perfect
  • Why get ‘beta readers’ for any substantial piece of writing
  • How long an SEO content project should take to deliver results
  • How to tell customer stories that sound authentic (because they are!)
  • How stories can help you ‘sell without selling
  • How stories can be used to illustrate the need for a product
  • How to place stories in customer testimonials
  • How long your articles should be
  • How often to publish
  • How to organise your content to boost rankings
  • How to write persuasive case studies
  • How to research content ideas
Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.