4 Essential Elements of High-Quality Blog Content

July 15, 2022

There is no doubt that content is king when it comes to online marketing and that there is both high and low-quality content.

The critical question is, what is high-quality content? It’s content that:

  • Is well-written and easy to read.
  • Provides valuable information or insights by answering the searcher’s query.
  • Engages readers by provoking thought, discussion, or reaction.

To create such content, keep the following four components of high-quality blog content in mind. They’re crucial to delivering content that will have a positive impact on your audience.


1: Relevance

Your readers come to your blog with specific questions and expect those questions to be addressed.

In content writing, relevance refers to the connection between your content and the searcher’s needs.

If your content is not relevant to what your audience is looking for, they’ll leave your blog feeling disappointed. This increases the bounce rate of your website which is bad news for your blog’s traffic and SEO.

To write relevant content, follow this procedure:

  1. Research your topic: Research the topic thoroughly before writing. This involves reading the current SERPs (search engine results page) for your target keyword, especially the first 10 results.

    Based on these results, you’ll know the format and type of content that’s ranking and use a similar format for your blog post.

    Research also requires finding out what questions people ask about your topic on social media, answer the public, forums, and Q&A sites like Quora.

  2. Understand the needs of your audience: The best way to understand the needs of your target audience is by putting yourself in their shoes. Consider what you want to read about your topic.

    Alternatively, read your audience’s comments on other blogs or listen to them when they talk about your topic on social media.

  3. Answer the searcher’s query in your content: Once you’ve understood the needs of your audience, it’s time to answer their question with your content without going off topic. 

Getting relevant blog content is one of the reasons your business needs blog writing services. CopySmiths has a team of dedicated writers who understand the benefits of quality content and how to curate it. Our aim is to see your website’s traffic increasing and converting into leads. Contact us today for quality blog content at scale.

Here is what one of our satisfied clients had to say: 

“I am very happy with your company’s content output and professionalism. I will be recommending the use of your company’s services.” — Chris

Expert Tip: If you’re having a hard time deciding how to structure your content, use our copy count feature. After entering your keyword, this feature will determine the length of your article, number of images, inbound and outbound links, paragraphs, and titles.


2: Contains Different Visual Elements

Adding images, tables, and media is among the 25 essential rules of blog articles. It makes your blog post visually appealing and helps to break up the text, which in turn, improves the readability of your content.

When you add images, tables, and other forms of media into your blog posts, make sure that they are high-quality and relevant to the topic at hand.

If you add images, tables, or any other form of media that does not contribute to the overall message you’re trying to get across, it will only be a distraction to your readers.

Best Practices for Adding Visual Elements to Your Blog Content

When you add images, tables, and other forms of media to your blog posts, follow these best practices:

  • Include a caption: A good caption will help explain the video.
  • Write descriptive alt text: The alt text should describe the image so that readers who are unable to see it will still understand what it is.
  • Cite your sources: When using images, tables, or other forms of media from another source, make sure to cite the source to avoid plagiarism.

There are free online resources like Canva, which you can use to create infographics for your content.

The following table illustrates the different visual elements, their purpose, and where to use them in your content:

ElementPurposeWhere Used
ImagesBreaks up the text to make the blog post more visually appealing
  • As a featured image to grab the reader’s attention
  • At the center of the post to make it easy for readers to follow along
TablesTo convert complex content into easy-to-understand chunks
  • To compare data
VideosTo provide a more in-depth explanation of your topic
  • In how-to sections to illustrate the process
  • When explaining technical concepts. This makes it easy for readers to understand
InfographicsTo present data in a visually appealing way
  • In sections that need an explanation of how something works

3: Utilizes Headings and Subheadings

If you want your blog post to be easy to read, use headings and subheadings to help break up the text and make it easier for readers to scan your content. They also help to clarify the structure of your blog post.

When you write your headings and subheadings, make sure that they are descriptive and accurately reflect the content of your post. 

Your readers should be able to glance at your headings and subheadings and have a good idea of your blog post’s content before reading.

Good Practices for Writing Headings and Subheadings

When writing headings and subheadings, follow these best practices:

  • Keep your headings and subheadings short and to the point. Don’t use long, complicated phrases.
  • Make sure your headings and subheadings are in order. The order of your headings and subheadings should reflect your content hierarchy. The most important information should be at the top (Heading 1), with the less important information appearing lower down.
  • Use keywords in your headings and subheadings. This will help your blog post to rank higher in search engines because web crawlers can understand what your content is about.

The following is an example of a blog post that utilizes headings and subheadings:

  • Heading 1: Headings in a Blog Post.
  • Heading 2: Importance of Headings and Subheadings.
  • Heading 3: How to Write Effective Headings and Subheadings.
  • Heading 4: Best Practices for Writing Headings and Subheadings.

If you want to learn more about using headings and subheadings, check out the video below:

4: Is Well-Researched

Your readers will appreciate the effort you put into researching your topic and will trust your opinion if you back it up with facts.

When you’re doing your research, make sure to:

  • Use credible sources: Make sure that you use reputable journals, newspapers, and websites when you’re gathering your information. Examples of reputable websites are those owned by governments and renowned organizations.
  • Check the date of the source: Make sure that the information you’re using is recent.
  • Verify the accuracy of the information: Not all information is accurate, so it’s essential to verify the accuracy of the sources you’re using by cross-referencing your information with other sources.

Hire CopySmiths for High-Quality Blog Content

So there you have it; the four components of high-quality blog content. Where can you get content with such qualities to turbocharge your business? CopySmiths.

CopySmiths is home to quality blog content that’s well-written and published often. With us, you don’t have to worry about content ideation, writing, images, content quality, and publishing on your website. Leave everything to us and see your website and traffic grow.

Check out our pricing for clarity.

Frequently Asked Questions

What is considered high-quality content?

High-quality content is relevant, unique, informative, and well-researched. It’s also crucial that the content is easy to read and visually appealing.

How can I make my blog post more readable?

To make your blog post more readable, do the following:

  • Use headings and subheadings: Headings and subheadings help to break up the text and make it easier for readers to scan your content.
  • Use short paragraphs: Paragraphs should be no more than five sentences long. This makes it easier for readers to read and understand your content.
  • Include images and videos: Images and videos help explain your points visually, which makes it easier for readers to understand your content.

What are some other ways to make my blog post more successful?

The following tips will help you make your blog post more successful:

  • Create an interesting headline: Your headline should be attention-grabbing and accurately reflect the content of your blog post.
  • Include a call-to-action: A call-to-action is an instruction for your readers to take action, such as sign up for your newsletter or follow you on social media.
  • Edit and proofread your content: Make sure that your blog post is free of grammar and spelling errors. It’s also important to check that your facts are accurate.

Share on LinkedIn:

shareon linkedin 4 key components

Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.