Managed content services offer clients more value in terms of customer service and convenience.
If you outsource to a managed service, you’ll be assigned an account manager with whom you’ll work on all projects. The account manager then creates a team of writers to handle your content and manages them on all your tasks.
In short, your only task is to place content orders.
Not all content writing services offer account management, and not all services offer the same perks.
Some writing services offer additional features that may add to your total cost. Such features may include:
In terms of cost, outsourcing writing services may require clients to pay a retainer of between $2,500 and $10,000. Other agencies may require a membership fee.
For those that don’t need retainer fees or membership fees, the cost may fall under one of the following payment structures:
- Pay per word
- Pay per hour
- Pay per article
Using the pay-per-article model, the average cost of a 550-word article is $35. If you’re looking for a 100-124 word product description, the average cost is $7.45.
As such, if a small-to-medium business needs 30 500-word articles per month, they could save up to $70,000 by outsourcing their blog writing services. A large business that needs 250 500-word articles per month could save up to $200,000.

When it comes to cost, we can already see that outsourcing content writing services is more effective. What are some other benefits that come with outsourcing content creation in comparison to hiring an in-house team?