7 Proven Reasons You Need to Find a Content Writing Agency

April 20, 2021

Do you need regular high-value content that will help you establish loyalty and credibility with your followers?

Outsource writing services to a reliable content writing agency and enjoy a ton of tangible business benefits.

Would you believe that 47% of B2B marketers outsource their content creation services, and 9% outsource their content marketing strategy?

And they aren’t the only ones.

Most top brands and company executives do the same.

But does outsourcing to freelance writers or content writing agencies make them less credible?

Quite the contrary.

Outsourcing content writing services is linked to a host of benefits, most of which can cumulatively increase your content marketing ROI.

What to expect from the serviceContent Writing AgencyIn-house WriterFreelance Writers
Save time on content writingYesYesYes
Tiered packagesYesNoNo
Save money outsourcingYesNoYes
Standardized per order pricingYesNoNo
Wide array of content piecesYesNoNo
Consistent content creationYesYesNo
Consistent brand voiceYesYesMaybe
Content strategyYesMaybeNo
On-page SEO expertiseYesMaybeMaybe
Scale content writingYesNoNo
Customer understandingYesYesMaybe
Fresh perspectiveYesNoYes

Here’s an in-depth look at why you should hire a content writing agency.

1: Save Time

Content writing isn’t limited to producing blog posts alone. Website content includes landing pages, newsletters, web sales copy, social media posts, among others.

If you want to run a successful content marketing campaign, you must consistently produce a full range of brand content.

And to maintain a competitive edge, you must do it in volumes.

For instance, most brands, on average, produce at least 15 articles per month to maintain a competitive edge. Couple that with other types of written content, and you may have a lot more on your plate than you can consistently handle.

As an entrepreneur, your time has a cap, and you can’t dedicate it all to researching and writing, lest your business suffers.

Luckily, you can outsource all your content creation to a reputable content writing agency and take that time to focus on more pressing business issues like landing and closing clients, research and development, etc.

2: Save Money

Time is money, and when you save time, you ultimately save money — or unlock the opportunity to make more of it. But that’s not all.

  • Firstly, most content writing agencies offer tiered price packages and standardized per-order pricing. This makes obtaining high-quality content a real possibility for any business, even those on a strict budget. Besides, some content creation services will give you discounts on bulk orders.
  • Secondly, outsourcing content creation is more cost-effective than hiring full-time writers. For instance, you must pay full-time writing staff even when you don’t have much content to write. On the flip side, content outsourcing allows you to hire a content writer only when you need one.
  • Thirdly, have you considered the sheer amount of overhead and risk associated with retaining full-time employees? Onboarding and training writers to adapt them to your brand voice requires time and money — perhaps the scarcest commodities in business. And don’t forget other aspects like human resource overheads, employee taxes, benefits, etc.

The beauty of working with a content writing agency is that it consolidates all these factors into one fixed, predictable expense that you can adjust at will.

3: Leverage a Workforce That Can Handle a Wide Array of Content

Content writing agencies work with a team of writers to help them meet their clients’ content demands.

If you want your content to reach a broad audience, you must invest in varying types of content. Content writing takes many forms, such as:

  • SEO content writing
  • Technical writing
  • Feature writing
  • Ghostwriting
  • Copywriting
  • Press release writing
  • Research and report writing
  • Publication based and editorial writing

Unfortunately, not even expert writers can wear all these hats. However, onboarding a content writing agency can grant you access to a vast pool of web content writers with varying fields of expertise.

This level of specialization guarantees you high-quality content that delivers tangible results for your business.

So, whether you need blog posts to boost your traffic, sales copy to convert your visitors, e-books to gain leads, or press releases to keep your followers informed — a good content writing service will always have you covered.

Besides, you have the liberty to experiment with different types of content, which will ultimately direct you to the kind that best works for your audience and business.

4: Content Writing Agencies Understand SEO Best Practices

SEO isn’t dead. In truth, as long as search engines are being used to yield organic results that you can somehow influence, SEO lives on.

More than 3 billion daily searches are conducted on Google alone. This shows that regardless of your line of work, people are searching for your business online.

Therefore, it suffices to say that search traffic is the most likely way for new or potential customers to learn about your business.

Again, let nobody lie to you that SEO is only about scoring the number one spot on SERPs. Brands are competing mercilessly to be on the first page of Google, even for precise queries like the one below.

Google search result pet adoption Chicago

Let’s be pragmatic. Google’s first page can only have a handful of results. For the above search, 10 results were displayed on the first page. Are the other 10,999,990 results useless?

Here’s the interesting bit. Those 11 million results barely scratch the surface as 90.63% of pages are invisible on Google.

Before you give up on SEO, keep in mind that organic search accounts for 51% of all traffic on the web.

Therefore, while ranking on search engines isn’t as easy as it sounds, it results in more than half of the web’s total traffic, and expert-led SEO is the only way to channel some of that traffic to your site.

5: Create Targeted Content That Speaks to Your Audience’s Pain Points

Using content writing services instead of an in-house team of writers introduces an extra oomph to your content. If you want to influence your audience into becoming loyal customers, you must speak to their needs (or speak their language).

Unfortunately, in-house writers are often too influenced by the brand to think and write like an outsider.

Due to this limitation, even the most talented writer may end up creating content that sounds like an advert.

Sounding too ‘salesy’ in a blog post goes against the very fabric of content marketing. It shows bias, potentially sowing distrust in your audience and causing them to lose interest in your message.

Outsourced content writers are often more objective in their content creation approach. Besides, since they aren’t influenced by your business, they might have a fresh take on your brand or industry.

Ultimately, expert content writers have a knack for attracting your brand the attention it deserves. They achieve this by using the right words that elicit an emotional response from your readers, causing them to take action.

6: Content Writing Services Can Help With Your Content Strategy

A content marketing strategy is a plan that involves the creation, distribution, and maintenance of useful, relevant content to gain an audience and convert them into loyal customers.

Planning is a crucial component when running any business — and failing to plan is inviting failure itself. Similarly, during content creation, you want to know what you’re doing, when you’re doing it, and why you’re doing it.

A good content writing agency should help you with the how. If you’re unsure, you can leave it to them to come up with a comprehensive content marketing strategy that aligns with your business goals.

Even if you were to outsource content creation to freelance writers, the chances are high that they wouldn’t have a clear grasp on important factors like:

  • Target audience
  • Competitor analysis
  • Preferred content types
  • The delivery process (scheduling, publishing, outreach, etc.)

7: Publish Content With Consistency

Consistency is a crucial determinant of success in content marketing. And it’s probably the hardest bit.

In this regard, consistency applies not only to your schedule but also to your content quality. Whether you publish content daily or once a week, you must adhere to:

  1. A strict content publishing schedule
  2. Publishing high-quality content written in a familiar voice that reflects your brand’s ideals and design

If you’re inconsistent with your posts, your audience will be confused, as they won’t know what to expect from you. You can also lose credibility as an authority in your field, ultimately affecting customer loyalty.

In the long-run, consistency can impact your bottom line significantly.

It’s hard to write 15+ pieces of content a month, even for expert writers. But this is an easy feat for a content writing agency as they have the necessary resources to get the job done — no matter the quantity.

Get in Touch With a Reliable Content Writing Agency

Content writing is at the core of your content strategy. But you’ll need help to do it right.

Of course, you need content that will yield tangible results like increased traffic and higher conversion rates. That’s where the professionals come in.

Get in touch with a content writing agency that will personalize your business and guarantee you a higher content marketing return on investment. After all, why would you gamble your profits on unproven marketing options?

Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.