Bursting 3 Popular Myths Associated With a Content Creation Agency

October 22, 2020

Myths, myths, myths.

We can’t hear enough of them, and that’s why we like to burst them.

Particularly when it comes to doing business with a content creation agency.

Here at CopySmiths, we’d like you to have all the facts. Before you settle on a content agency and place an order for custom content.

That way, you’re more confident about your expected ROI. And Alsco New Zealand is living proof of this.

Every month we produce a 1,059% ROI for them through our blog management service.

The sales team at Alsco converts about 30% of our online leads to loyal consumers.

So from January to October 2018, the revenue made from Alsco’s online sales surpassed $1 million.

Maybe you’ve been in the market for a content creation agency that produces quality articles.

Chances are some misleading content marketing myths are standing in the way of you and your desired ROI.

In this article, we’ll tackle three myths associated with a content creation agency.

MYTH 1: Anyone Can Create Content

Is this really the case?

Sure, any business can tap into audience feedback and produce meaningful content.

But let’s be honest, content creation isn’t everyone’s speciality.

Content creation is more like fixing a computer. You can do the simple stuff like get a new charger or reboot your device.

But throw in a problem with the battery itself, and you need an expert on the ground. Much like the CopySmiths when it comes to custom content.

Maybe you have one person creating content for your social media platforms.

But check out this basic job description for a social media manager:

Social media manager

Screenshot source

This applicant needs a solid SEO background to create content. They also need to connect with followers and collaborate with other departments.

We’re pretty sure they spend more time engaging with people. This increases the likelihood of subpar content or minimal content production.

Either way, you make losses.

And time is money, but so is content. Lots and lots of money if you play your cards right.

That’s why CopySmiths has a team of skilled and experienced writers who produce quality content for your sites.

It’s been over 14 years now and we’ve grown Alsco’s GreenRoom blog exponentially.

The results?

1,272% in ROI every month from content marketing and visitors shot up by 261%

Yes, you read that right.

At this point, someone may be thinking, “It’s just a few articles, nothing much to it.”

But visitors no longer fall for subpar content. Yet we all know the importance of connecting with audiences.

Consumers Believe in Custom Content

Image source socialreport.com

When it comes to inbound marketing, the customer is king. So consistent quality content is a MUST.

Maybe you have your content calendar planned out. But keeping up with one to two pieces of original content takes a village.

That’s why content creation agencies like CopySmiths are here. To take the load off your shoulders at very favorable pricing.

We don’t doubt your ability to produce content, but the real question is, can you do it well?

MYTH 2: Content Service Writing Spells “Poor Quality”

Next, we address this myth closely related to the first one.

Here at CopySmiths, we’re clear on the power of pillar pages used in the Topic Cluster Methodology.

In fact, it’s our go-to strategy.

Pillar Content

And we even go a step further.

Micro Content Pieces

It’s easy to think producing copious articles is an effective content strategy, but this is far from true.

A professional content agency actually crafts a suitable content plan alongside the client.

It includes their standards and expectations which go into client guidelines. These are briefs writers refer to when producing any piece of content for a client.

The guidelines can include the tone of the content.

For instance:

  • Our client New Bloom calls for more empathy mixed in with authority information,
  • While Gardening Channel requires more factual information.

The brief may also include SEO specific keywords like breast milk and nursing bras for New Bloom.

So their articles rank for these high volume keywords while their visitors can consider them experts in their niche industry.

As a content agency, our writers create unique content encompassing clients’ needs.

Make no mistake, it takes years of experience, and we’ve been at this for over 20 years.

Working with everyone:

  • SEOs
  • PPC agencies
  • Digital agencies
  • CMOs
  • eCommerce stores
  • Enterprises

So it’s safe to say, we know what we’re doing.

Low-quality content has never been a good thing. Today’s readers can see right through its shallow nature.

In fact, they demand more from business owners.

This infographic reveals that:

  • 70% of people would rather learn about a company through articles than adverts.
  • 82% of consumers feel more positive about a company after reading custom content.

Many companies get this for the most part, but there seems to be an enduring case of cognitive dissonance.

Because despite being aware of this, they don’t invest enough money in content creation.

Content creation is very skill-specific. You absolutely get what you pay for.

Internet marketing expert, Neil Patel, knows this all too well. He understands the power of a well-written single piece of content. So much so that he paid up to $30,000 for one!

Simply put, high investments often mean high returns.

It’s always better to go for one piece of outstanding content over 20 low-quality pieces at the same price.

MYTH 3: Content Writers Have Zero Experience

Certainly not at CopySmiths.

Here, we have an elaborate onboarding process conducted by our Content Coach.

But our real secret lies in the quality of hires we go for. We source our writers from Kenya.

And thanks to their thorough educational background. They produce quality work from the get-go.

But first, they go through a thorough SEO copywriting course to tighten their writing for the web.

Here’s a detailed look at our successful Kenyan hires thus far.

As you can see, these writers are far from “amateur-level”.

They are:

  • People with expert knowledge from other fields.
  • Native English speakers competent in both American and British English.
  • Fast learners with excellent research skills.

So rest assured the people writing your content are absolutely fit for the job.

Also, our latest appraisal system motivates writers to master the latest SEO tactics in their writing.

This not only means better pay for them but higher quality for our clients, who in turn report high returns.

It’s a win-win for everybody.

Watch how we do it.

Let’s Talk Subject Specialists

You already know our writers come from different backgrounds, but you’re probably wondering whether your niche industry fits into our categories.

That’s where the power of an excellent Content Coach comes in.

Hilary Blackman knows what it takes to coach and manage a team of writers. She has eight years’ experience tutoring, writing and editing content

She works very closely with writers, assigning them projects that play to their strengths.

We obviously won’t have writers with prior knowledge on every field out there, but we still need to produce quality work.

No compromise.

Hilary happens to be an avid reader and this shows up in our quality control process. As she edits writers’ work, she gains mastery in all our clients’ work.

So she ensures writers are assigned to one client at a time.

That way, they develop expertise in one brand as she guides them in the editing process.

This is an absolute bonus for our clients who opt for ongoing work through monthly retainers. It gives writers enough contact time to go from experts to masters on the clients’ industry.

We’ve been at this for a while, so you’re in safe hands.

Choose Your Weapon Wisely

Make that,

“Choose your content creation agency wisely”

Truth is, most companies are not using the right content marketing strategies.

And you already know audiences want more custom content. So a professional blog management service is the only way to go.

Data from Hubspot confirms this:

“92% of firms say producing high-quality content is valuable, but just 54% of them rank their ability to execute this strategy as effective. We also see significant gaps in their ability to track and measure content effectiveness. And personalization of website content sees personalization scores below 25% of companies. This is despite over 50% of companies saying it’s valuable to achieving their goals.

The takeaway: content marketing at a high level isn’t easy.”

Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.