Chat with your customer service team on what they get asked often. Since they regularly communicate with your customers, they’re familiar with their:
- Frequently asked questions
- Pain points—issues they experience with your products and services
- Common misconceptions about your business
Customers have many questions about what happens behind the scenes between placing their order and getting their package delivered to their doorstep. The basic FAQ section can’t cover all of them in-depth—that’s what blogs are for.
You can’t always accurately predict what your audience of potential and loyal customers needs on your blog because they don’t know it themselves—at least not until after they’ve used or purchased your product.
For example, here is the excerpt from a blog post that covers ideas on presenting a gift they’ve bought from our client:
Their blog already has in-depth core posts that elaborate on the techniques they use to create gifts and plenty of articles dedicated to their products. The article on presenting a gift further explains how they can get the most of the client’s product.
Customer service can let you in on what most customers struggle with or don’t understand about your service or business model as a whole.
Those are areas you can address in your blog posts.
Ultimately, blogs highlight problems that your products and services solve. Potential customers will google the problem and find the solution through your blog post—which leads them directly to your services.