Writing Content at Scale With Humans

October 24, 2022

In this episode, Katrina McKinnon and Jason Barnard discuss how CopySmiths produces 1,000s of blog articles for eCommerce stores without using AI and the steps she and her writing team have used to produce 4,000,000 words in the last 2 years.

They also discuss why Kenyans are the newest and the best region for outsourcing and how to assess their skills before hiring.

Katrina and Jason podcast episode

Katrina and Jason also discuss the systems that CopySmiths use to ensure the quality of the content stays high, and volume of output increases.

Further Reading: SOP: Blog Article Checklist

Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.