Lisa’s guest today is the wonderful Katrina McKinnon, the founder of CopySmiths.com. A company that creates high quality blog posts particularly for e-commerce stores.
In this podcast episode, Lisa and Katrina talks about:
- Creative SEO strategies for your blog
- How many words a blog post should have
- Why having a blog on your online store is so important
- How imagery and creativity are the keys to a compelling blog post
- How a well-written blog can attract AND convert new customers to your brand
- How to research your blog topic
- How to structure your blog content
- Why content is KING but creativity is QUEEN!
And so much more!

Katrina and Lisa have an engaging conversation on why having a blog on your online store is so important and discuss creative SEO strategies that can attract and convert new customers to your brand.