Did you know that more than two million blogs are launched onto the world wide web every single day?
That’s just blogs. It doesn’t include other types of online content such as:
- Landing pages
- Product pages
- Podcasts
- Social media posts
- Youtube videos
All this content is vying for attention from internet users.
Therefore, it’s now more difficult than ever to stand out from the crowd and bring traffic to your site—even for companies with an established online presence. As you can guess, for newcomers, it can be an absolute nightmare.
Fortunately, there’s one sure way to bring high-quality, sustainable, and profitable traffic to your store: through creating evergreen blog content.
Evergreen content can help you rank higher in search engines, drive high-quality, traffic—that’s more likely to convert to your sales. Blog content also helps users find the products they’re looking for, so it’s a win-win.
Let’s explore the different kinds of powerful blog content that are worth investing in for your eCommerce business.