
Source: topodesigns.com
Topo Designs is an eCommerce store that sells clothing and accessories. They’ve carved out a niche in the travel industry and use their blog to give ideas and tips on travel and outdoor adventure.
If there’s a website with endless photos to scroll through, it’s Topo Designs. Their blog page, called In the Wild, has hundreds of fascinating images linked to their blog articles.
When you click on the article, you’re met with a well-formatted layout containing more images after every two to three paragraphs. The photos are of high quality, and they integrate the three elements of good photography:
- Proper use of light
- Superb exposure
- Great focusing distance
Topo Designs stands out from other travel blogs by including a music playlist. They intend for you to listen to it while on the road. Each playlist is contained within a blog with a story behind it.

Source: topodesigns.com
Topo Designs’ website design enables page visitors to find their way to the blog articles even though they have hundreds of products. The sub-sections in each menu enhance user experience as they can navigate to a specific product or go straight to the blog.

Source: topodesigns.com