In digital content marketing, content is king, and it will always be king. And when we talk about content, we’re referring to pillar pages, blog articles, listicles, product descriptions, etc.
But why is content king? Because the goal of any content is to answer all your target audience’s questions and offer solutions to their problems. In other words, content enables you to engage and attract potential customers.
Another reason why content is king is that Google ranks content that reflects Expertise, Authority, and Trustworthiness (E.A.T). Therefore, writing comprehensive, credible, up-to-date, and authoritative content can maximize your search engine rankings.
Although content can exist without SEO, a lack of SEO can hurt your search ranking. It means no one will ever read your content. With that in mind, we can not talk about creating rich content without mentioning Search Engine Optimized (SEO) content.
Why? The goal of high-quality content and SEO is similar—to make it easier for your target audience to find what they’re looking for and be satisfied with the results.In addition, writing SEO-friendly content can rank your web page on the first page of Google.
Consequently, learning to write content for SEO is important. Let’s delve deeper into the art of writing SEO-friendly content.