The Abode blog aims at providing all of the necessary information relevant to their products.
They also use the blog to respond to frequently asked questions from their customers.
The Abode blog ensures that customers who buy home security products from them can easily come back and read more about how to maximize their products’ utility.
The use of themed articles makes this a great blog for people looking for specific information regarding their Abode home system
A perfect example is how they used Halloween as part of their content strategy in the month leading up to the holiday. This post is an excellent example of how you can use content to leverage many customers’ changing point of focus.
Take note of how the call to action is not aggressively trying to sell their products.
Your goal when creating a blog post should be to educate and provide help to your customers.
Think about it in two ways. First, if someone has already bought your product, what kind of information will help them use it better?
The second way to look at it is by asking, what problems do we solve, and how can we help prospective buyers find the help they need?