December 18, 2022


typewriter planes


  • Minimum of 10 hours per week with minimum 70% activity level
  • If you are not able to work email katrina@copysmiths.com
  • Excellent written English skills. Minimal spelling, punctuation and layout errors
  • Punctual, kind and courteous interactions with clients and colleagues
  • Ensure that your social media profiles are ‘clean’ and consistent with the CopySmiths brand
  • Get through the Daily Routine from the top to bottom, every day

Daily Routine

Step 1: Publish to CopySmiths' blog once a week

  1. Ensure keywords, article titles and outlines on CopySmiths Article Titles are correct from Mapper
    • Ensure Topics/Categories in Article Titles board matches the Copysmiths’ Categories in WordPress, and that these instructions are included in the Outline
  2. Ask Katrina to Approve articles
  3. Move approved articles into Client Article Queue (Learn & Learn)
    • Set to Available Tasks
    • Set Word Count to 1,100
  4. Ensure that new articles are being published on CopySmiths’ blog once a week, minimum
    • Check that 3+ internal links to highly relevant blog posts are included
    • Check that there are no stock photos
  5. Update Article Titles with published URL

Step 2: Distribute Blog Posts via Edgar

  1. Choose an article that has been on CopySmiths’ blog for at least 2 weeks
  2. Write unique blurb text (3 minutes maximum) that explains what the reader will learn if they read that article. Encapsulate the benefit to the reader; don’t regurgitate sub-headings from the article. (Learn)
  3. Choose relevant and popular tags (Learn)
  4. Add to Edgar Blog Posts category and social channels
  5. Update Edgar status in CopySmiths Article Titles
Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.