Before you decide to create a content strategy for your business, you must first understand why you need one.
Any content strategy has to start with a goal.
You’ll then need to establish how you’ll measure your content strategy’s success. Success can be measured using the following parameters:
- Sales
- Podcast downloads
- Video views
- Social shares and engagement
- Conversions
- App downloads
- New subscribers
- Traffic
It’s essential you understand your goal early on. That way, you’ll be free to make choices at the start of your planning—before you make commitments to yourself and other people. In the beginning, the choices are easy, fast, and free.
In addition, you need a strong WHY to succeed in your content marketing campaign.
An early understanding of your goal will inform other critical decisions as you create your content strategy. Such decisions may include the kind of strategy you want and the methods you’ll use to distribute your content.
For example, your ultimate goal with content marketing may be to achieve free trial signups or email signups.
To make achieving this goal easier, you can outsource content by finding a reputable content agency that will help you get the attention of your potential customers.
A good content agency can attract a new audience to your blog or website, and convert them into email subscribers. Later, this may lead to paying subscribers to help.
With this larger goal in place, you can quickly determine how many readers you need to attract in order to realise your goal.