Content marketing statistics show that eight in ten adults prefer getting their news from digital devices. 52% of these prefer a digital platform.
Of these, news websites scoop 26% of users as the most preferred platform.
It can be seen that users are continually searching for digital content from blogs, probably because the content there offers more depth than, say, social media posts.
As a B2B marketer, consider investing in a blog that provides interactive content that is relevant and long-lived.
By using the right keywords in your blog posts, embracing long-form content, and sharing widely, you have the likelihood of appearing on the first page on search engines.
This creates more visibility and provides the content users want to see.
At the same time, a video marketing strategy could go a long way — video marketers have discovered that branded video content engages users more and increases action by 27%.