What's New at CopySmiths

Want to know what we’re doing behind-the-scenes to make CopySmiths better for our clients? Discover what we’ve been working on in recent months. Got a suggestion? We’d love to hear it.

June Updates

Service & Product Offering

  • Setup Niche tags for Clients to notify preferred writers when they add more articles to our queue of work
  • Increased article prices so CopySmiths’ Quality Checkers can do a deeper check on each content piece
  • Created this changelog, inspired by ReleaseNotes.io
  • Automated Google Doc creation with Zapier so we can quickly produce the 100s of documents we need each month
  • Moved away from tracking keywords and article titles in Google Sheets over to dedicated Monday board for each client, for better tracking and transparency
  • Setup a more comprehensive Article Brief creation and collation system to streamline onboarding for our lovely clients

Team

  • Kicked off Nairobi Meet-up project with the aim of getting the team together for some fun
  • Kim has re-joined CopySmiths as our friendly Account Manager

Writer Training

  • Switched from Testimonial Images back to text-based testimonials for improved search engine crawling
  • Tweaked Multi Product Buyers Guide template with new ideas from buyers guides on high-traffic volume stores

May Updates

Service & Product Offering

  • Improved Client Feedback cycle based on feedback from Eileen (Thanks Eileen!)
  • Kickstarted Article Turnaround project with the aim of reducing time between writing and article being published
  • Kickstarted Improve Subject Matter & Fact Checking process based on feedback from Eileen (client)
  • Enabled Writer Reports so writers can track their own progress and feel they’re making good headway
  • Kicked off Blog Tips project so clients receive good advice regarding how to improve visibility in search engines 
  • Add more detailed to Client Case Studies section of CopySmiths.com with testimonials and organic keyword volume
  • CopySmiths featured on XL Podcast and The Dropship Podcast

Team

  • Rolled out MasterCrafters program to encourage more regular output of articles, and increased compensation for writers
  • Natasha (Account Manager) has left CopySmiths to help her family’s business
  • Kicked off Small Revolution Author Profile project which provides our writers with an author byline on a high-traffic blog

Writer Training

  • Improved Quote vs Testimonial training to ensure social proof is more effective
  • Added Article Optimization training so we have a clearer set of steps for taking an existing article and improving it for search engine discovery
  • Tweaked How to Write an Introduction training to include a summary element that helps keep readers engaged

April Updates

Service & Product Offering

  • Restarted Ahrefs Reports project so clients receive an Organic Keywords report every 12 weeks after publishing
  • Added new Gift Guide article template based on ideas from high-traffic volume eCommerce stores
  • Identified which clients could benefit from free advice regarding Google E-A-T fixes on their stores, and get feedback

Team

  • Kicked off Podcast Guesting project in order to share CopySmiths’ approach to creative SEO content to a wider audience
  • Hired Antony as CopySmiths’ Rainmaker so we can start sharing our viewpoint on the importance of creative SEO content

Writer Training

  • Created new Depth & Intent Training for Quality Checkers so we can more easily spot these issues and fix them
  • Added shorter, free version of CopySmiths’ Writer Training to CopySmiths’ Career Hub to assist unsuccessful applicants with improving their blog article writing skills

Contact Us Today

Tell us a little bit about yourself and we’ll get in touch shortly.


    We respect your privacy and will not share this information.

    CopyZine

    CopyZine is a monthly, hand-picked list of the best content ideas for eCommerce stores.

    You can unsubscribe at any time by clicking the unsubscribe link in the footer of any email, or by contacting us at service@copysmiths.com. We will treat your information with respect.