Prize Keyword Jumps from Oblivion to 1st Position

November 19, 2018

Our client used to rely solely on Facebook advertising to gain new sales. They recognised the potential for another growth channel.

Our brief was to help them create an organic traffic channel to complement their successful Facebook strategy.

As a result, we improved search engine visibility from non-existent to top rankings for high converting keywords.

GOFAR is an award-winning telematics device and mobile app that empowers car owners with better data so they can make better decisions.

We manage their blog and have built three Resource Centres:

How We Did It

We publish high quality blog articles that target keyword phrases used by potential GOFAR customers.

Search Scenario Example: One of the car warning lights on your dashboard lights up. What does it mean and what do you have to do about it? Is it serious or just something that can wait a few days?

We answer those questions AND demonstrate how our client’s product helps solve the problem.

Another Search Scenario Example: A small business owner who drives a lot for work wants to know which car logbook app is the best for tax reporting, and we provide an answer.

This screenshot shows the number of views in our first month of work (blue section) compared to the same time last year (grey).

The trajectory has remained the same, month after month.

GOFAR publishing views

Number of views in our first month of work (blue section) compared to the same time last year (grey).

Yes, that says a 1,000% increase in views compared to the same time last year.

In March 2019, we hit the target set by the business for December 2019.

Search Engine Position Improvements

This screenshot was taken on 7th September 2018. It shows how GOFAR ranks in organic search results for their most important product keyword.

GOFAR Search engine rank position change

GOFAR Google Search engine rank position change

And the next screenshot, provided to GOFAR on 12th September, shows further significant improvement.

We’ve managed to win the #1 position for important keywords.

Further improvement to Google Search engine rank positioning

Further improvement to Google Search engine rank positioning

And we’ll repeat the strategy for the USA market – but with a slightly different keyword. More on that later!

Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.


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