{"id":15862,"date":"2022-04-06T20:59:49","date_gmt":"2022-04-06T12:59:49","guid":{"rendered":"https:\/\/copysmiths.com\/?p=15862"},"modified":"2022-08-30T22:04:30","modified_gmt":"2022-08-30T14:04:30","slug":"3-crucial-metrics-to-measure-a-successful-ecommerce-content-strategy","status":"publish","type":"post","link":"https:\/\/copysmiths.com\/3-crucial-metrics-to-measure-a-successful-ecommerce-content-strategy\/","title":{"rendered":"3 Crucial Metrics to Measure a Successful eCommerce Content Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15862\" class=\"elementor elementor-15862\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0defdbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0defdbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9ae331\" data-id=\"b9ae331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c9ee07 elementor-widget elementor-widget-text-editor\" data-id=\"9c9ee07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There&#8217;s more to eCommerce than meets the eye.<\/p><p>Many business owners assume that eCommerce is all about acquiring new customers and driving traffic to their websites. While those are undoubtedly important aspects of running a successful online store, they&#8217;re not the only aspects you need to focus on.<\/p><p>To achieve long-term eCommerce success, you need to measure and track key metrics related to your content strategy. By monitoring these metrics, you&#8217;ll be able to identify strengths and weaknesses in your content strategy and make necessary changes to improve your results and your website\u2019s performance.<\/p><p>If you&#8217;re not sure which metrics to track, here are three of the most important ones.<\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-15864\" src=\"https:\/\/copysmiths.com\/wp-content\/uploads\/2022\/03\/linkedIn-promo-3-crucial-metrics.png\" alt=\"linkedIn-promo-3-crucial-metrics\" width=\"600\" height=\"313\" srcset=\"https:\/\/copysmiths.com\/wp-content\/uploads\/2022\/03\/linkedIn-promo-3-crucial-metrics.png 1800w, https:\/\/copysmiths.com\/wp-content\/uploads\/2022\/03\/linkedIn-promo-3-crucial-metrics-300x157.png 300w, https:\/\/copysmiths.com\/wp-content\/uploads\/2022\/03\/linkedIn-promo-3-crucial-metrics-1024x535.png 1024w, https:\/\/copysmiths.com\/wp-content\/uploads\/2022\/03\/linkedIn-promo-3-crucial-metrics-768x401.png 768w, https:\/\/copysmiths.com\/wp-content\/uploads\/2022\/03\/linkedIn-promo-3-crucial-metrics-1536x802.png 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a47e1bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a47e1bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b201ce\" data-id=\"4b201ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b0bf3d elementor-widget elementor-widget-heading\" data-id=\"0b0bf3d\" data-element_type=\"widget\" id=\"category1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1: Quality Web Traffic<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b762a27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b762a27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7a76ad\" data-id=\"d7a76ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57f0a46 elementor-widget elementor-widget-text-editor\" data-id=\"57f0a46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A successful eCommerce content strategy drives <strong>quality web traffic to your website<\/strong>. Quality web traffic features prospective customers who <strong>take the desired action on your website<\/strong>, whether it&#8217;s subscribing to a newsletter, making a purchase, or filling out a form.<\/p><p>Quality web traffic is often targeted to audiences interested in your products and services.<\/p><p>On the other hand, non-quality web traffic consists of people not interested in what you&#8217;re selling. They may have clicked on an ad by mistake or typed in the wrong URL.<\/p><p>Generating quality web traffic is an ongoing process that starts with creating relevant and valuable content. This is content that does the following for your target audience:<\/p><ul><li>Solves a problem they&#8217;re facing<\/li><li>Provides them with the information they need<\/li><li>Entertains or educates them<\/li><\/ul><h3>Content Promotion<\/h3><p>After creating quality content, you need to promote it to reach your target audience.<\/p><p>It&#8217;s worth noting that not all content marketing channels will work well for you. A successful eCommerce content strategy stipulates the best marketing channels to drive quality traffic.<\/p><p>The common approaches used in content promotion are:<\/p><ul><li><strong>Email marketing<\/strong>: It involves sending your content to subscribers via email.<\/li><li><strong>Social media<\/strong>: Sharing your content on social media platforms like Twitter, Facebook, and LinkedIn.<\/li><li><strong>Paid advertising<\/strong>: Using paid advertising platforms like Google AdWords and Facebook Ads to promote your content.<\/li><li><strong>Guest posting<\/strong>: It involves publishing your content on other high-traffic websites . You&#8217;ll have to reach out to the website&#8217;s owner and request to publish on their website.<\/li><li><strong>Search Engine Optimization (SEO)<\/strong>: It involves optimizing your content for search engines to make it easier for people to find. SEO generates organic traffic for your website.<\/li><\/ul><p>There&#8217;s no one-size-fits-all solution when it comes to promoting content. The best way to find out what works is to experiment with the different channels and see what generates the most traffic for your website.<\/p><p><a href=\"https:\/\/copysmiths.com\/our-work\/\">CopySmiths<\/a> has been in the business of content creation for 25 years. Therefore, we\u2019ve mastered the art of SEO. We\u2019ve also worked with eCommerce stores in different industries, meaning we understand the different audiences you can target.<\/p><p>Here is what one of our clients had to say about our services:<\/p><blockquote><p><em>\u201cI am very happy with your company\u2019s content output and professionalism. I will be recommending the use of your company\u2019s services.\u201d<\/em><br \/>\u2014 <a style=\"font-size: 27px;\" href=\"https:\/\/copysmiths.com\/testimonials\/\">Chris.<\/a><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ed01e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ed01e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0af22c\" data-id=\"a0af22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cee2da elementor-widget elementor-widget-heading\" data-id=\"9cee2da\" data-element_type=\"widget\" id=\"category2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2: Qualified Leads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6f133a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6f133a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3672bc9\" data-id=\"3672bc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d443ac elementor-widget elementor-widget-text-editor\" data-id=\"7d443ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Quality content often generates leadsA lead is a business or person that may eventually become a customer.<\/p><p>The quality of leads generated is a crucial metric to track in your eCommerce content strategy. After all, if you&#8217;re not generating high-quality leads, then you&#8217;re not accomplishing much.<\/p><p>There are different ways to measure the quality of your leads. For instance, if your content strategy stipulates using a lead magnet, you&#8217;ll tell if it&#8217;s attracting qualified leads by:<\/p><ul><li>Checking if people who read the content <strong>grab the lead magnet<\/strong>. This demonstrates that these people are interested in transacting with your business.<\/li><li>Looking at the <strong>number of leads<\/strong> generated in relation to how many people visited your website. This helps you understand how well your content converts visitors into qualified leads.<\/li><li>Analyzing the <strong>actions<\/strong> taken by website visitors. For example, did they check other resources that are part of your sales funnel, like a product page?<\/li><li>Reviewing the visitors contacting you with <strong>pre-sales questions<\/strong> to inquire about your products and services.<\/li><\/ul><p>A successful eCommerce content strategy ensures that audiences are converted into leads by creating attractive lead magnets and quality content that sends the traffic to product pages.<\/p><p>Another way to determine if your content attracts qualified leads is by using Google Analytics. Start by setting up your goals, navigate to conversions, goals, then funnel visualization. From here, you&#8217;ll see the contents that convert traffic into leads.<\/p><p><strong>Expert Tip<\/strong>: If you want to generate high-quality leads, focus on building trust and authority so that when they&#8217;re ready to make a purchase, they&#8217;ll think of your eCommerce store first.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-645fc14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"645fc14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-903cb91\" data-id=\"903cb91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-273d59f elementor-widget elementor-widget-heading\" data-id=\"273d59f\" data-element_type=\"widget\" id=\"category3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3: A High Conversion Rate<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0eb0d8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0eb0d8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76960ab\" data-id=\"76960ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e99286 elementor-widget elementor-widget-text-editor\" data-id=\"9e99286\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Conversion rate is the percentage of site visitors who take the <strong>desired action<\/strong>. The desired action could be anything from subscribing to a newsletter to making a purchase.<\/p><p>The formula for calculating conversion rate is CR= (Customers\/Unique website visitors)*100.<\/p><p>Most eCommerce stores receive <strong>tons of traffic but no sales<\/strong>, resulting in a low conversion rate.<\/p><p>The table below shows the 2020 average eCommerce conversion rates for Great Britain, the United States of America, and EMEA countries:<\/p><table style=\"border: 1px solid #ccc; margin-bottom: 10px; width: 100%;\"><tbody><tr style=\"vertical-align: top; background: #ffd400; color: white; line-height: 35px;\"><td style=\"width: 25%; border: 1px solid #cccccc; padding: 15px; text-align: center;\"><span style=\"color: #ffffff;\">Countries<\/span><\/td><td style=\"width: 25%; border: 1px solid #cccccc; padding: 15px; text-align: center;\"><span style=\"color: #ffffff;\">Q2 2020<\/span><\/td><td style=\"width: 25%; border: 1px solid #cccccc; padding: 15px; text-align: center;\"><span style=\"color: #ffffff;\">Q3 2020<\/span><\/td><td style=\"width: 25%; border: 1px solid #cccccc; padding: 15px; text-align: center;\"><span style=\"color: #ffffff;\">Q4 2020<\/span><\/td><\/tr><tr style=\"vertical-align: top;\"><td style=\"padding: 15px; border: 1px solid #cccccc; width: 25%;\">Great Britain<\/td><td style=\"padding: 15px; border: 1px solid #cccccc; width: 25%;\">4.0%<\/td><td style=\"padding: 15px; border: 1px solid #cccccc; width: 25%;\">4.4%<\/td><td style=\"padding: 15px; border: 1px solid #cccccc; width: 25%;\">4.5%<\/td><\/tr><tr style=\"vertical-align: top;\"><td style=\"padding: 15px; border: 1px solid #cccccc; width: 25%;\">USA<\/td><td style=\"padding: 15px; border: 1px solid #cccccc; width: 25%;\">3.1%<\/td><td style=\"padding: 15px; border: 1px solid #cccccc; width: 25%;\">2.9%<\/td><td style=\"padding: 15px; border: 1px solid #cccccc; width: 25%;\">3.1%<\/td><\/tr><tr style=\"vertical-align: top;\"><td style=\"padding: 15px; border: 1px solid #cccccc; width: 25%;\">EMEA<\/td><td style=\"padding: 15px; border: 1px solid #cccccc; width: 25%;\">2.0%<\/td><td style=\"padding: 15px; border: 1px solid #cccccc; width: 25%;\">1.8%<\/td><td style=\"padding: 15px; border: 1px solid #cccccc; width: 25%;\">2.2%<\/td><\/tr><\/tbody><\/table><p><br \/>A high conversion rate indicates your website is effective in achieving its goals. While, a low conversion rate says that something is preventing visitors from taking the desired action on your website.<\/p><p>The best way to increase your conversion rate is to persuade visitors to take the desired action. This is only possible if you provide them well-crafted and relevant content..<\/p><p>You can create different types of content to improve your conversion rate. The common ones include:<\/p><ul><li>Lead magnets like an e-book or a mini-course to prompt people to subscribe to your newsletter.<\/li><li>Blog post copies and product descriptions to persuade people to purchase a product or service from your store.<\/li><li>Landing pages with a compelling copy to influence people to sign up for free trials.<\/li><\/ul><p>If you realize that your website has a low conversion rate, you&#8217;ll need to undertake a <strong>Conversion Rate Optimization<\/strong> (CRO). CRO involves making changes to your website to convert more visitors into customers.<\/p><p>Some of the changes include:<\/p><ul><li>Checking the content that converts leads to customers and optimizing other pieces of content on the website to be similar.<\/li><li>Checking your sales funnel regularly to ensure that it&#8217;s working as intended.<\/li><li>Monitoring visitors&#8217; behavior on the site to determine if they visit essential pages like your product pages. <\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6f66bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6f66bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01c68eb\" data-id=\"01c68eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7d8a60 elementor-widget elementor-widget-heading\" data-id=\"e7d8a60\" data-element_type=\"widget\" id=\"category4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outsource Your Content Generation Process\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aa8381 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aa8381\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-609abf7\" data-id=\"609abf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08c8097 elementor-widget elementor-widget-text-editor\" data-id=\"08c8097\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/copysmiths.com\/metrics-measure-successful-content-strategy\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15876\" src=\"https:\/\/copysmiths.com\/wp-content\/uploads\/2022\/03\/copysmiths-content-writing-service-chart.jpg\" alt=\"bar graph for CopySmiths\u2019 services\" width=\"600\" height=\"380\" srcset=\"https:\/\/copysmiths.com\/wp-content\/uploads\/2022\/03\/copysmiths-content-writing-service-chart.jpg 600w, https:\/\/copysmiths.com\/wp-content\/uploads\/2022\/03\/copysmiths-content-writing-service-chart-300x190.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p><p><em>Source:\u00a0<a href=\"https:\/\/copysmiths.com\/metrics-measure-successful-content-strategy\/\">CopySmiths<\/a><\/em><\/p><p>As you can see, a successful eCommerce content strategy must ensure quality web traffic, a high conversion rate, and qualified leads. These are the essential aspects needed for the success of your eCommerce store.<\/p><p>How do you ensure that your content strategy meets all these factors? It\u2019s either by learning content generation, which takes a lot of time and costs quite a bit, or saving your time and effort by working with a content partner.<\/p><p>CopySmiths has mastered the art of eCommerce content generation and marketing. We create high-quality blog content for businesses at scale.<\/p><p>You\u2019ll not have to worry about content ideation, generation, and publishing on your website with us. <a href=\"https:\/\/copysmiths.com\/contact-us\/\">Contact us<\/a> to get started today.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93e9215 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93e9215\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59b0ecc\" data-id=\"59b0ecc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d855f1 elementor-widget elementor-widget-heading\" data-id=\"8d855f1\" data-element_type=\"widget\" id=\"category5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9337cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9337cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-249cc00\" data-id=\"249cc00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9362e6 elementor-widget elementor-widget-text-editor\" data-id=\"a9362e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"margin-top: 0px;\">How do you measure the success of a content strategy?<\/h3><p>You can measure the success of a content strategy by:<\/p><ul><li>Looking at the quality of the traffic you get using Google Analytics<\/li><li>Calculating your conversion rate<\/li><li>Checking the quality of leads generated<\/li><\/ul><p>If these metrics are high for your website, your content strategy is successful.<\/p><h3>What&#8217;s the difference between quality web traffic and non-quality website traffic?<\/h3><p>The critical difference between quality web traffic and non-quality website traffic is that quality web traffic is targeted. That means it&#8217;s made up of people interested in your products or services.<\/p><p>On the other hand, non-quality web traffic consists of people who are not interested in what you&#8217;re selling. They may have clicked on an ad by mistake or typed in the wrong URL.<\/p><h3>What are some common approaches to content promotion?<\/h3><p>The common approaches to content promotion are social media marketing, guest posting, SEO, and paid advertising.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn the three most important metrics for measuring the success of your eCommerce content strategy if you want to generate more leads and sales.<\/p>\n","protected":false},"author":1,"featured_media":18013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Crucial Metrics to Measure a Successful eCommerce Content 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