3 Top Benefits of Using White Label Content Writers

July 22, 2021

What Is White Label Content?

“A white label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.”  Wikipedia

So, your marketing team is skilled at writing press releases and one of them has even written some white papers; why not have them write your web copy? Right?


Successful copywriting entails so much more than scribbling keywords onto your website or social media feeds for the sake of being noticed.

With Google’s ever-changing algorithms, you need content marketing specialists that understand what Google — and your clients — want.

It could be time to consider white label content.

Take a deep breath and get comfortable as we explore the benefits of using a professional content writing agency, like CopySmiths.

Whether you have a small ecommerce store or a larger-than-life global corporation, white label content writers can give your business wings to fly.

“Words command power through interpretative storytelling. They warm up prospects, cozy them, inspire them, and then — when fully simmered — they pounce.” Katrina McKinnon

1. Save Time on Managing Content Marketing Staff. Just Outsource It

It might surprise you to hear that using a white label content service will save you time and money.

Creating an in-house team of copywriters is not as simple as you might believe.

You’ll have to run paid advertisements on job platforms, then interview and vet each potential writer.

The Society of Human Resource Management (SHRM) found that the average cost of hiring is $4,000 per hire. This is only the cost to find and appoint a writer.

You’ll also need a human resource or account manager to supervise the writers and review and edit their work.

By making use of content writing services, you outsource the time and cost issue to another business.

Yes, the agency integrates this cost into their price. However, they only manage one type of job role — improving the cost/time efficiency.

The Benefit

By outsourcing the content writing for your blog and marketing materials, you reduce your team and human resource (HR) manager’s burden.Let’s talk numbers.
“An average company loses anywhere between 1% and 2.5% of their total revenue on the time it takes to bring a new hire up to speed.” Eric Siu for HubSpot
You’ll also be saving on HR costs. According to the Compensation Force, the HR cost per employee ranged between $594 and $2,966 in 2017. Factor in inflation and you’ve got yourself a substantial expense.

2. You Can Maintain a Fixed Budget for Your Content Service

You can’t plan for things like illness, low energy, problems at home, or pregnancy.

These are all factors that can affect the productivity of an in-house writer.

You can’t control the output of a creative person with a stick. Yes, you can threaten them with dismissal if they don’t write 20,000 words per week. But you’ll be publishing thin content, essentially wasting your time and money.

When you work with an SEO agency or a marketing agency that offers a content writing service, you can set measurable KPIs or agreed output.

The agency will either charge you per word, per article, or a fixed monthly retainer.

Some agencies go beyond creating website copy and aid in developing a clear content strategy. You’ll likely be working with an SEO expert.

The Benefit

Focus on your business and clients while someone else focuses on raising your brand awareness. 

You can set monthly goals and plan the costs to fit comfortably within your budget.

3. Reliable Content Production

“Having a website gives your business instant credibility; customers are more likely to trust your business when they land on your professional website.” Smallbusiness.co.uk

A recent study by HubSpot found that you need to post four to five times a week to maximize organic traffic. In 2019, they also found that companies are 13 times more likely to see a positive return on investment when prioritizing written content.

Experienced blog writers will tell you they can write multiple posts, but only two to three in-depth posts per week. It’s true when they can focus on writing and researching every day.

Let’s say you have an excellent in-house writer that can churn out three decent posts per week. Uh oh, the writer falls ill, and you have nothing to publish for a week. Unfortunately, many things could affect your writer’s ability to produce great content.

Have you heard of the law of diminishing returns? It’s an economic principle that easily translates to communication. Simply put, the more you talk, the fewer people listen.

Google acts similarly.

The more empty content you push, the less Google promotes it. This drives up the importance of well-researched, reliable and authoritative content.

Agencies that offer content writing services have hundreds of freelancers working with them, so when one writer can’t do the job, someone else can.

The Benefit

Google notices frequent and reliable publishing and increases the visibility of your website or blog. Working with a white label content provider means you can post unique blog content daily.

These agencies usually have an account manager that ensures attention to detail. They focus on quality control and the writing needs of the client. 

White label content marketing benefits

The Pros and Cons

There are benefits and drawbacks to using a content creation service.
Save time and moneyYou can’t handpick your writers
Fixed costsLiability: be careful of the numerous under-qualified SEO agencies online
Provides quality content at scale
Quick, reliable publishing

The Bottom Line

Why not see for yourself what a difference it makes to your brand when you let the experts take care of your blog content?

Use this handy checklist to ensure that the content writing agency is an excellent fit for your SEO requirements:

  • The white label content service understands your SEO needs.
  • The marketing agency delivers grammatically correct copy.
  • The agency should always be willing to work around the client’s schedule and meet deadlines.
  • The white label content provider must deliver only original copy and check all writing for plagiarism.
  • The agency must meet client requirements with an engaging piece of content.
  • The quality content should match your budget.
Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.