“Having a website gives your business instant credibility; customers are more likely to trust your business when they land on your professional website.” Smallbusiness.co.uk
A recent study by HubSpot found that you need to post four to five times a week to maximize organic traffic. In 2019, they also found that companies are 13 times more likely to see a positive return on investment when prioritizing written content.
Experienced blog writers will tell you they can write multiple posts, but only two to three in-depth posts per week. It’s true when they can focus on writing and researching every day.
Let’s say you have an excellent in-house writer that can churn out three decent posts per week. Uh oh, the writer falls ill, and you have nothing to publish for a week. Unfortunately, many things could affect your writer’s ability to produce great content.
Have you heard of the law of diminishing returns? It’s an economic principle that easily translates to communication. Simply put, the more you talk, the fewer people listen.
Google acts similarly.
The more empty content you push, the less Google promotes it. This drives up the importance of well-researched, reliable and authoritative content.
Agencies that offer content writing services have hundreds of freelancers working with them, so when one writer can’t do the job, someone else can.