It’s important because it’s about helping the reader and not just writing an article, that’s a copy of everything else in the market. You need to like fill knowledge gaps and add that bit of value.
That’s gonna keep the reader coming back for more so that when they look for blog content online, they, look for you in particular rather than just Googling your keyword and finding you effectively.
There’s so many different things you can do to make the blog better. And it comes down to like both the content of the blog itself and simply the way the blog looks like there’s so many different aspects to improve a blog.
And in regards to the actual writing, it’s all about actually answering the reader’s question.
So don’t be around the Bush, don’t bury your lead halfway down the article, just get straight to the point and solve the reader’s question instantly and solve it in depth as well. Like don’t just give a basic answer and then leave a loose end.
Explore the answer, add value, basically build bridges. And in terms of the actual visual element, the blog needs to look nice as well. It needs to be easy on the eyes. It needs to be something that the reader can look at and think this is well presented.