8 Things a Web Content Writer Can do for You and Your Blog

June 3, 2021

The power of content writing can help drive sales, enhance the value of your blogs and increase user traffic to your business website.

But the last thing you want to do is turn off the very people you want as your customers.

The average web user will likely take five seconds to decide whether your blog is worth their time.

There are other reputable sources of information on the internet, and a surplus of other good blogs might tug on the reader’s interest should you neglect your blog’s quality.

To improve your blog, your website must add value to the user by providing relevant, readable, and useful content.

Before settling on your ideal content writer, a look through a company’s work history or testimonials can give you a sneak preview of the kind of web content you can expect from them.

Do you want to create an enticing, user-friendly, and conversion-driven blog?

Below are eight things a website content writer can do to keep visitors returning to your website.

1. Increase Your Sales

Hire a professional content writer if you’re going to invest capital, time, and effort to create printed materials. 

If a potential customer trusts the information you share on your website, they’ll be more open to trust the information on your flyers, banners, business cards, leaflets, brochures, and direct mailings.

A competent writer can help you channel your marketing budget to relevant campaigns and at the same time get the most out of your marketing materials.

Text-based content plays a big part in digital marketing, and you can reap huge benefits when creating and promoting visual interactive content on your website. 

2. Know Your Target Audience

To attract and retain traffic you first need to understand your target audience. Demographics you need to consider include age, gender, preferences, occupation, and location.

Suppose you’re a realtor in Sydney. Your main aim is to reach homebuyers in that area and focus on reaching local visitors through targeted ads. Your content should also address recent events in that area.

It’s good if your blog attracts visitors from outside Sydney as well, but they are not the focus of your content.

A proactive guest posting strategy will also keep blog readers apprised on what’s happening in your niche. You’ll attract potential customers if you write informative posts on subjects they care about, like tips or ‘how to’ content.

3. Create Authoritative Content

As you focus on the relevant key phrases and right search intent, a content writer can help your business create content that communicates authority and expertise.

Authoritativeness entails getting authors, other experts, and authoritative sites to point to your blog as an expert.

Though it may sound like link building, authority in content demonstrates your expertise in a subject by delivering valuable content—as opposed to claiming expertise.

But what makes content authoritative? Various clues that denote it as such include:

  • Case studies or showcasing your work
  • Analysis
  • Report on new trends and news
  • Counter-intuitive ideas or controversies
  • Entertaining and intriguing content
  • Approaching a topic from a different perspective
  • Use of video

In combination with the above, a content writer can help you convey authority on the topic, present in-depth information, and match the audience’s intent for this information.

4. Ensure the Reader Understands Your Product

Do you want your customers to understand the product or service you are selling? A good website content writer can help communicate the message in a language the customer understands.

The average web user will not always understand your product the same way you do. They’re probably looking for options and it’s plausible they have no previous knowledge of using your product or service.

With this in mind, it’s important to craft a clear introduction to your products’ features and benefits.

A good content writer can pen professionally written blog posts that walk the reader through the importance of your products or services and why they need them in their lives.

5. Create a Unique Voice for Your Brand

After creating a fantastic product, you should next consider establishing a company ‘voice’. Contracting a content writing service can help you create the ideal voice for your brand.

To connect with your intended audience on Facebook or Twitter, a content writer can help prepare and structure your posts using the right tone.

Your target audience will determine the kind of tone you will use. 

Note the similarities between tone and voice. Your voice is a constant, underlying theme which may be casual, professional, whimsical or informational.

Your tone portrays your temperament about a subject which may be respectful, cynical, irreverent or optimistic. 

To boost customer engagement and sales, a content writer may consider all this and more when creating your brand’s voice.

Too many cooks spoil the soup, so if you want to create a strong and more impactful brand, it’s important to stick to a single writer who is familiar with your company or product. 

6. Maintain and Update Your Website Content

A great SEO strategy can help keep your blog content relevant and up-to-date whilst at the same time drive traffic to your website.

A content writer will keep your blogs fresh with new events, products, information, and the latest news about your blog’s niche.

Keeping your posts relevant and pertinent to today’s goings-on makes it more likely that they will appear on the first pages in search engine results.

New activity on your blog will prompt search engines, including Google and Bing, to regularly check your pages. This is a key reason to engage an experienced writer to constantly freshen up your website content.

But don’t just write any content to keep the blog fresh. Quality, insightful content will help establish and solidify your reputation as a great ambassador for your brand.

7. Optimize Digital Content

A content writer can optimize digital content for search using the latest SEO content strategies and the best SEO practices.

Search engines like Google and Bing value quality content as they help direct organic traffic to websites.

To encourage Google to show your site on the first pages in search engine results, you need to optimize and design content that depicts your business as relevant for keyword searches.

The domain authority of your website is based on keyword difficulty. Hence you should choose keywords that your brand can realistically attain.

Tools such as Surfer can give you insightful data allowing you to research your niche starting with a seed keyword.

If your business website is loaded with scraped or generic content, Google can penalize and bury it three or more pages down in the search results.

8. Have More Time for Other Tasks

Outsourcing your content writing taks, especially if writing makes you anxious, can help you free up time to deal with other business issues or even get some personal “me time”.

To achieve success, some aspects of a business such as financing, marketing, and other logistics will need the business owners’ undivided attention.

Hiring a content writer can take the success of your web copy off your plate, allowing you to concentrate on your business’ competencies and customer satisfaction.

Even if you prefer the DIY approach, contracting a content writing service can do much to increase your customer base and boost your brand.

Outsourcing such tasks can also add value to your internal processes and boost the morale of your employees.

Get Custom Content—At Scale

One of the biggest challenges marketers face is writing content that keeps the audience engaged. 

That’s where CopySmiths comes in. 

We provide hand-crafted, SEO-friendly content in a wide variety of formats that engages your readers and helps you achieve all of the above-mentioned points. 

We can make your website content stand out.

Need a content marketing plan that will help build a relationship between your business and customers, while at the same time convert more visits into sales? Contact us today. 

Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.