In a world where readers are spoilt for choice, first impressions count. Your headline is the first contact potential clients have with your listicle.
“When you have written your headline, you have spent eighty cents out of your dollar.”
— David Ogilvy, Founder at Ogilvy & Mather
David Ogilvy’s popular observation on this topic is timeless. Content marketing costs time and money. Great headlines help increase your ROI by increasing traffic to your site.
As a content marketer, your goal is to inspire the reader with a call-to-action. A good headline encourages a reader to share your article, provide feedback, or make a sales inquiry.