The modern age has moved our lives online.
From the sale of homes to having food delivered to your doorstep, there is no denying, we rely on the internet now more than ever.
And as our lives increasingly move online, businesses are scrambling to build their presence through online content. Content is the driving force of the social web.
People spend half of their online time consuming content. They spend an additional 30% of their time on networking sites, often sharing content. This includes sites such as Facebook, Gmail, Twitter, and LinkedIn.
Increasingly, purchases are made online. 57% of buyers go through the purchasing process before talking to a marketer.
Anyone using the internet will receive ads, spams and pop-up messages as they browse.
But the public has become wiser. They know what they are looking for and will not fall for tricks like irrelevant links.
As a content strategist, you have got to be creative!
Remember, it is your task to get more visitors to your company’s site. How do you keep those views coming in?
On top of that, you’ve got to beat your competitors too.
They know the drill. They too are experts, aggressively looking to win in this game.
Here are a few reliable tips to help you improve your content ideation, keeping you relevant.