Alt: digital marketing and click-through rate tags and write content that ranks behind the scenes
If SEO is a completely foreign concept to you, it can be overwhelming to take it all in. Let’s cover it briefly.
Search engine optimization (SEO) refers to the ongoing process of attracting higher-quality visitors through Google SERPs, as well as other search engines in mobile and otherwise.
It’s all about boosting your site’s ranking in search results pages.
Visitors who find your website often have high expectations and seek measurable results before making a purchasing decision.
When you gain visibility through an effective and comprehensive SEO strategy, these expectations can be met, and more business is initiated.
SEO is a broad field and can further branch down to three distinct categories:
- On-page SEO
- Off-page SEO
- Technical SEO
Alt: write content ranks in google seo and content keyword stuffing but don’t use keywords
Off-page SEO is about gaining high-quality backlinks through link building, while technical SEO is about optimizing the user experience in your business’s website by tweaking the website itself.
This means removing any Error 404 pages, allowing search engines to crawl and index your site, and improving site speed.
Content services, in particular, prop up your business’s on-page SEO strategy with great content that both ranks and is pleasant to human eyes.
That’s as condensed as we can get when it comes to SEO! If you’d like to know more, don’t hesitate to send a message to grow your business with SEO today.