At McKinnon Group, we create custom content – at scale – for online marketers to use in sales funnels and marketing campaigns.
We supply all the content types that you need to have a fully functioning, engaging, high-performing squeeze funnel.
Katrina is an experienced entrepreneur who has run successful online businesses for more than 20 years. She opened one of Australia’s first web development agencies in 1996 and pioneered innovative practices now standard in eCommerce, including off-shoring and profitable digital lead generation methods. LinkedIn profile
Jules has been working as a web UI and UX designer for a wide range of global brands for over 20 years. He is professionally trained as a graphic designer with a background in film and TV production. Lately, he has set-up a manufacturing-based online business which has helped develop valuable insights into how to build online sales.
Chris Day has worked in online marketing for 20 years. He is a highly-regarded copywriter and business communicator with experience in media and public relations, brand management and advertising. He has held roles in large corporates (Asciano, Sun Microsystems), a creative agency, a tech start-up and ran his own freelance business. LinkedIn profile
Hilary has been tutoring primary to university students as well as editing and writing content for 8 years. She has worked for environmental non-government organisations as a supervisor, technician and writer. She works with the team at McKinnon Group to create high-quality custom content for our clients. LinkedIn profile.
On this episode, Katrina shares some of her favorite strategies for finding, hiring and firing remote team members. It’s one of the most in-depth episodes on outsourcing that’s ever been recorded, so don’t miss it! Listen
Every call-to-action matters. Email subject lines are critical in order to ensure your message gets read. Asking for the right things in the right way, grows your relationships with customers stronger over time… View article
The first step to creating killer content is organizing your ideas into a cohesive writing piece. If you’re dreading the thought that your content might be on the thin side, start improving your… View article