How to Find the Right Writer for Your Outsourced Blogging Needs
An effective writer will invest the time necessary to conduct thorough research. With diligence, they will learn about your core business, clientele, and brand voice.
What’s more, they will passionately learn and quickly master your entire marketing strategy.
To begin with, expert writers are familiar with search engine rankings, have a good content strategy, and write exceptionally well on a variety of subjects.
They do not need constant reminders to deliver on your content writing demands.
Outsourcing your blogging to a professional writer provides a breath of fresh air to your business operations.
So, how do you find the perfect blogger to create your outsourced content?
Good news: While you’re in search of someone to write SEO-friendly content that will raise your brand awareness, your ideal writer is simultaneously looking for you.
Hiring the right content creator doesn’t need to be a painful and lengthy process.
You can find a writer who produces quality content for your blog as often as you’d like.
Today we’ll take you through a series of steps guaranteed to deliver the desired results: an excellent writer with a winning blogging strategy.
Be Certain of the Kind of Blog Writing You Want
You have a unique vision for your blog. You have a target market and a specific message that you wish to convey in a strategic way.
Before beginning your blog outsourcing endeavour, be clear on exactly what kind of blog writing you want.
And consequently, the kind of writer you need. Here are some questions to ask yourself:
Are you looking for a highly creative individual or a subject matter expert?
This will be a time-saver in your search. Creating a detailed job advert will filter unsuitable writers out before they approach you.
How involved would you like to be in the whole content creation process?
Is your goal to make sales, build trust with your readers by providing accurate and helpful information, or cultivate a loyal following and become an online influencer?
What qualities are you expecting from a writer?
As a rule of thumb, the following traits are a must-have in any potential writer:
- Strong research skills
- Punctuality
- High-calibre writing
- A unique sense of imagination
- Digital marketing skills
Find Your Ideal Content Creation Person
You know that freelance sites like Guru, Upwork, and Freelancer are a breeding ground for freelance writers.
You may also know that you run the risk of engaging scammers on these sites.
To protect your interests, we’ve lined up alternative unique approaches to outsourcing blog content.
Let’s dive right in.
Search Out Young Bloggers in Schools
Educators are in the business of teaching — and nurturing talent.
No doubt with all the writing, assessing, and correcting that happens in learning institutions, good writers are recognised by their teachers and lecturers.
If you’re looking for someone fresh and incorruptible (especially if you have a creativity-oriented blog), this could be the way to go.
When asked where she looks for acting talent, Tara Rubin had this to say:
“Everywhere. We are going to colleges—we’ve been interrupting higher education for a while. My colleagues are dogged about exploring the training programs and the internet. We’re going to plays and open calls. That’s an exciting thing about casting right now: all the different ways there are to explore talent. I’m getting to discover tapes and all that.”
Reach Out to Blog Content Creators Individually
On social media, writers are seen posting cleverly-worded posts, poems, and short stories — sometimes just for fun.
They may even provide a link to their website from there.
Blog outsourcing is not a new concept if the writer is already using social media as a content marketing platform.
Do an extensive search for writers in your particular niche, then contact them to outsource your content.
Turn to Job Boards
Once you’ve figured out exactly what you’re looking for in a freelance writer, you can create a job posting and run it on the various job boards available online.
MediaBistro, Blogging Pro and ProBlogger are examples of helpful job boards.
It’s likely the freelance writer you’re looking for has their eyes on these platforms looking for a suitable writing job.
Use a Fair Assessment Method
After the search, you’ll have a handful of writers on your shortlist.
How do you then narrow it down to the right one?
You need to carry out a fair evaluation process — fair to the writer, your company, and consequently, your readers who deserve top-quality content.
Submitting a test is one sensible way to go about it.
Seasoned writers, however, may be understandably reluctant to invest their time for no promise of pay. They are confident that their samples speak for their writing quality.
In this regard, you can offer to trial writers who don’t have much experience and simply go off of the samples provided by more experienced writers.
Get a Second Opinion
Unless you’re running a small business, you’re not the one who deals with clients on a daily basis. Nor are you the one doing hands-on work.
You need someone in that space to help you identify the candidate whose writing best suits your content needs.
Invite a colleague to help you pick the best candidate.
Reproduce Your Ideal Writer
You are now successfully outsourcing your blog to the right writer who understands and even helps you improve your content marketing strategy.
Your readers are happy — as evidenced by increased organic search traffic to your blog.
That should be the end of the story, right?
Not if you want to keep progressing into the future.
You don’t want to redo the whole process of searching for another blogger in the event that the one you have gets too busy to continue writing, moves on to another job, or needs a break.
That’s why this last step is important:
Empower your blog writer to be the best leader they can be.
Good leaders reproduce themselves.
So while you have them, encourage them to mentor someone else. Get another writer to understudy your top pick.
This investment will pay dividends whenever the unexpected happens.
A Cost-Effective Solution
At CopySmiths, blog writing is our business.
We’ve gone to great lengths using the above process to hire the many writers on our team.
If you’re a fan of saving time, opt for this ready-made option.
Outsourcing content creation to us means hiring trained blog content writers, content coaches, and editors who are all SEO experts, working together to support your success.
Quality and punctuality are guaranteed, delivering a win-win scenario for you every time.
Should one writer become stuck working on your project, another team member is there to pick it up with new energy and insight.
Outsource your blog writing to us today and we’ll get started doing what we do best — freeing you to concentrate on what you do best.
CopySmiths
I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.
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