How to Successfully Outsource Content?

September 29, 2022

If you own an eCommerce business, we’re guessing you might have tried outsourcing your content at some point.

Once you start outsourcing your content you’re passionate about, the quality of the copy goes down. So is it possible to have someone write content for you—while keeping your standards?

In this podcast episode, Andrew Youderian and Katrina McKinnon, the founder of talks about effective strategy in outsourcing your content. Listen in as they discuss how the CopySmiths team is “killing it with cold outreach“, versus the long posts.

Andrew and Katrina will share:

  • How to kill it with cold outreach
  • Where to find the best writers
  • Whether it’s possible to outsource content without the quality going down

katrina and andrew podcast episode

Katrina gets to share her thoughts about hiring someone to created content for you. Learn what she means by saying “killing it with cold outreach!

Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.