Despite solid content costing $100–300 per article, you can find a writer online for as little as $20. But keep in mind, the content you get will be just as good as the $20.
Unfortunately, poorly written content will cost your business. It reflects negatively on you and your brand since it doesn’t establish credibility or trust with your readers. Readers will quickly abandon your site and look elsewhere, increasing your site’s bounce rate.
High-quality content, on the other hand, builds confidence in your readers, increases site authority, and persuades readers to buy your goods or services.
As said, website content that can increase your sales by 5 or even 10% will cost as much as $100–$300.
Yet, as an eCommerce business owner, you must remember that your website content represents your online sales team. It helps generate leads for your business and communicates the benefits of your products in order to drive sales.
Remember: Website traffic is determined by a number of factors that contribute to a successful article, including backlinks, ads, and organic searches. Without these, your article won’t rank on Google and customers won’t see it. In short, the conversion rate is determined by the quality of the content.
Your website content must be able to attract the right people—those who are motivated to buy your products or services.