David and Yvonne started Santevia as a natural alternative to acid reflux medication. Santevia filters take out harmful contaminants in water and add minerals such as magnesium and calcium.
Santevia’s blog, Vitality, features articles about filters, alkaline water, minerals, and harmful contaminants in water. These topics are related to their product, either directly or indirectly, and product images are always included in the articles to increase sales.
As you go through their blog, you’re likely to be convinced they’re experts in water and filters. You’ll trust that their product offers a solution to your problem because it’s been demonstrated that they clearly know what they’re talking about.
Santevia’s blog posts are written in simple English that most readers can understand. Google gives a higher ranking to articles that use simple language that sixth to eighth graders can effortlessly read and understand.
The more complex your language, the less likely readers are to interact with your blog. If the concept Santevia is trying to explain is more complex, they’ll add labeled images to simplify the information and keep the reader engaged.
Santevia’s blog also emphasizes keyword optimization in every article. Keywords are the phrases or words that people enter on Google when they have a concern or question.
Santevia includes seven to fifteen keywords before the title of most articles to increase their online visibility—the more keywords in your article, the higher your chances of appearing on the first page of Google search results.