You’ve just had a brilliant idea for the next piece of content you want to write about for your site. You’re excited because let’s be honest, brilliant ideas don’t come along all the time.
It’s not easy creating content on a consistent basis and it takes a lot of effort to have those eureka moments.
Your mind is racing with ideas and you’ve got everything figured out. Everything except for in-depth information about the topic you want to write about. You’re worried that your article will lack credibility.
Then it hits you: you need an SME.
No, not a small and medium-sized enterprise. You need an SME, a subject matter expert. This is someone who has considerable insight on a topic.
SMEs are authorities in their fields who provide the information you need. Incorporating an SME, can hugely increase your credibility with your readers.
So you decide to interview an SME. But how can you as the interviewer ensure that you get valuable insights from the SME? How can you know for certain that the information they provide will be useful to you?
Here are some tips that guarantee you’ll get what you’re looking for from the expert you interview.