
The primary purpose of writing blog articles is to increase the traffic to your website. The more people visit your site, the higher the likelihood of creating lasting business relationships. It also increases the chances of converting your visitors into repeat customers.
If your articles receive little to no engagement, then it’s time to outsource to a competent content agency. Some reasons that could lead to zero blog views include:
- Writing boring and non-relational articles
- Poorly targeted content with no SEO expertise
- Your competitor is outsourcing their content to a skilled agency
- Using unreliable URLs preventing Google from picking up on your keywords
Here’s an example of a blog article with an interesting, relatable and engaging introduction.

If you want accurate engagement figures on your blog, you can use Google Analytics and SEMrush. These tools use metrics that analyse your page’s popularity in the following ways, as shown in the table below:
Metric | Analysis Performed |
Pageviews | People clicking on your blog article |
Comments per post | People engaging with your content |
Time on each post and website | Checks how relatable your content is |
Bounce rate | How fast the visitor leaves a page |
Successful content agencies also use other technical tools to compare your website with competitors who have more engagement. After that, they tailor-write your blog article to surpass these standards, increasing your chances of outranking the competition.