To get more clicks, your CTA buttons need to grab attention. Your readers need to notice them and think, This looks interesting.
Capturing your site visitors’ attention is the first key to getting them to click.
Your CTA button should make them react like Dee Dee in Dexter’s Laboratory: “Ooh, what does this button do?”
And one of the best ways to do that is through the use of colors that pop. Because, after all, why is Dee Dee attracted towards the button? Its Bright. Red. Color.
Bright colors that contrast with the rest of the content on your page are very obvious to your readers. It leaves them with no doubt that this is what you want them to click on. This is the action you want them to take next.
So take a careful look at your blog or website and analyze its colors. Look at the colors of your:
- Background
- Article content
- Headlines
- Images
And then select a different color that captivates. But make sure that the shade you choose doesn’t clash with your site’s color scheme. Using the ButtonOptimizer website is a smart way to find out which colors will work best for you.