Here’s How a Content Writing Service Can Save Your Blog

April 12, 2021

Content writing” is the new buzz phrase, if there ever was such a thing, to hit the content marketing space. And for good reason. 

Content writing is the art of wooing and persuading would-be clients with one thing — words. It’s akin to writing a love story about yourself and your business for your existing and potential clients.

Blogs and website content are a go-to for many potential clients for information about products. They’re easier to access and use, making them preferable to traditional advertising methods.

Hiring a content writer for your website has never been as important as it is now.

Why You Need a Content Writing Service

Whether you run an e-business or have a physical store, an online presence is of the utmost importance. Potential clients now look through websites when deciding what to buy and, more importantly, where to buy from.

You want to be visible to as many clients as possible, and that’s where a content writing service — such as CopySmiths — comes in. 

It ensures that you’re visible to your clients. 

Content writing services also ensure that you have high-quality original content, curated specifically for your website by expert writers. 

At CopySmiths, we’re familiar with all your business needs pertaining to internet visibility. We make sure that you have fresh, up-to-date content on your website. 

We also specialize in search engine optimization (SEO) techniques — ensuring your blog or website is visible to as many people as possible by curating content that appears on the first page of search results.

Why Is This Important?

It increases the traffic to your blog, which in turn increases your brand visibility. But this is just the tip of the iceberg.

Content in your blog and website created by a content writing service has the ability to help persuade your potential clients further and create sales for you in the process.

Content marketing trends

Five Benefits of Using Content Writing Services

Brand Visibility

The popularity of the internet brought about a new way to advertise and market products. Around 73% of Gen Z internet users and 67% of Millennials use the internet to search for products and services.

This indicates a huge potential market for you — these are potential clients that can turn into profit for your business. Thus, you need to be visible to them.

And content marketing is one way you can achieve this.

With so many different businesses all clamouring for online visibility, using content services gives you an edge over the others — using smart, targeted, creative content writing for your blog or website ensures that you’re visible.

Brand visibility for your business means that:

  • You have constant traffic to your website.
  • Your clients always know what you are offering as soon as it is on offer.
  • You have more exposure to potential clients.
  • You attract new clients.

Content writing services have professional content writers who know how to maximise your visibility by using keywords and other search engine optimization techniques that make you more visible to search engines.


In recent years, online shopping has become as much a part of purchasing as in-store buying.

About 85% of Millennials and 61% of Gen Z internet users have made a digital purchase in the past clearly, showing a huge potential client base that is waiting to be tapped.

Further, 95% of Generation Y and 90% of Generation Z have made visits to online stores.

Converting online store visitors to buyers is one of the ways in which content writing helps you. Clients now prefer blogs and website content when making purchase decisions.

33% of Millennials don’t make any purchases without first reading blogs, meaning that the content in blogs has to be good enough to help create a purchase. What’s more, the buyers who like a product after reading a blog are likely to spread the word about it.

All of this means that quality is essential when writing your website content.

Professional content creation done by content writers ensures that you have this, as well as a fast turnaround — and shorter time going from product research to making a purchase, something that could mean the difference between failure and success.

Content writing is usually creative and ensures that your content is convincing, understandable, and up to date; all to convert website visitors into actual buyers.

Professionally Written Quality Content

Blog and website content has the ability to turn online visitors into profit.

Content writing services can make this a reality — experts are trained to produce high-quality writing for blog articles and websites. 

We‘ve all encountered poorly written material on blogs when looking for a certain product or service. Not only does such content irritate, but it also forces you — and other potential buyers — to look to competitors for the same product/service.

Professionally written content on the other hand is easy to read, has a flow to it, and makes sense. It’s both informative and pleasing to the eye. 

It’s the kind of content that turns online visitors into actual buyers, and that is what content writing services offer clients — the ability to persuade and engage.

Up-to-Date Blog and Website Content

Most organisations are trying to keep up with the market by innovating and updating their products, and we’re sure your organisation is no different. 

Updating product catalogues both online and offline can prove to be challenging. More often than not, catalogues will not be updated on time — denying online users the chance to get to know all products available.

Content writing services can do this for your blogs and websites as you update your products to keep pace with market demands. 

This will ensure that your online visitors have as much information about your products as possible, as soon as possible keeping you from losing business while also freeing up time for you to innovate.

Better Ability to Reach Target Audiences With Quality Content Creation

Whether your organisation has one particular target audience or multiple target audiences, content writing services have the technical expertise to reach them. 

They use professional writers who are familiar with different markets and who know how to tailor specific content.

They’re able to create powerful stories for each target group by writing authentic, inspiring material that resonates with the needs and wants of your clients. 

These inspired words also create the “call to action” for your clients, so they know what steps to next take.

Calls to action invite your clients and potential clients to engage with your business by asking them to subscribe, comment, ask questions, or even purchase your products. 

This is what you are aiming for from your clients and other blog visitors — a chance to converse with them and hopefully turn those conversations into sales.

In the Beginning Was the Why, in the End Is the How

The importance of using content writers for your blog cannot be understated. 

Your blog is a place where you can meet new clients, as well as retain old ones. It’s also the place where buyers can find you and engage with you. 

With the right words, you can get anyone on board with your product.

That is what CopySmiths is here for — to help you achieve your goals in reaching your target market and in generating the sales you want. 

Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.