How Outsourcing Content Writing Can Provide Great ROI

July 13, 2021

Time is money, so don’t waste any more of it when you can outsource your content and see great ROI.

When you outsource content writing, you ensure your business has a steady flow of consistently valuable and high-quality content that will provide great ROI.

This is because it boosts your inbound marketing, creates more web traffic, and converts this traffic into paying customers.

Content marketing is a huge part of your business’s marketing strategy because it is how you attract and retain your customers.

But, do you need to spend all your time doing it yourself? 

Especially when there are so many other important tasks you should be doing at the same time?

We know your struggle…

Content writing isn’t easy, nor is it a ‘quick’ job you can just get out of the way at the start of your workday. That is why we recommend you outsource your content writing.

Your next thought is likely, but outsourcing writing services costs money?

You’re right. But it will also earn you a lot more.

If you get the right content writing services, the return will be much higher than the investment.

Here’s how.

Benefits of Outsourcing Content Writing

If you have ever tried to consistently create all the content you need for your content marketing strategy, you know just how hard it is to keep up with that amount of work.

Not to mention the tough task of maintaining quality in your writing when you have so many other jobs taking your focus and energy! 

While you can create your own content yourself, a content writing agency like CopySmiths is a better option for many reasons. 

Content Writing Services Are Readily Available

There is huge demand for all types of content right now—as many as 70 percent of marketers are investing in content marketing actively.

As a result, content writing services are becoming more readily available.

This simplifies the task of finding a trustworthy content writing agency and getting the content you need quickly.

Content Agencies Have Organized Systems In Place

Agencies like Copysmiths are like well-oiled machines in terms of creating content.

Freelance writers are tasked with writing on a specific subject matter, optimized for search engines (SEO), and then proofread and checked numerous times by a content team. 

This type of system is in place to efficiently create high-quality content so that they can fulfill your content needs quickly.

You Can Outsource Content Creation at Affordable Prices

The efficiency of content creation agencies enables them to produce and manage large quantities of content at affordable rates.

They keep costs low by ensuring their content team communicates efficiently with each other so that content is worked through systematically.

This creates a better system than if one person were to do it all by themselves.

Expert Content Writers

Agencies have a lot of experienced expert writers whose sole job is to consistently write SEO-rich content that provides value to your target audience. 

Their writers also adapt their writing style to your brand’s voice and tone, so you don’t have to worry about your audience noticing a difference. 

Content agencies also thoroughly vet their writers so you can trust that the content will be right for your business’s needs. 

Should you choose the route of hiring freelance writers or hiring from sites like Fiverr, you will have to vet their writing portfolio yourself. Which creates even more work for you and your content marketing team. 

How Will Content Outsourcing Provide Great ROI?

A Solid Content Marketing Strategy Creates More Efficient Workflow

A solid content marketing strategy means you can work more efficiently, which means less time is taken and a higher ROI.  

You can outsource a partner agency that can provides all of your content marketing, including creating content for your pillar pages and social media assets.  

The best part about outsourcing all of it is that you save yourself the time—and valuable creative energy—you would have spent coming up with content ideas. 

Time is a great way to measure ROI because you and your employees can focus more, and be more productive on other tasks. 

Content Marketing Cultivates Trust In Your Brand

A good content marketing strategy can go a long way in fostering your audience’s trust. 

You create and build a relationship with your customers by giving them valuable content that shows expertise, authoritativeness, and trustworthiness. 

“Showing up” for your target audience by providing consistent content grows and builds a stronger relationship with them. 

Consistent content creates consistent visitors, which means more conversions and thus, great ROI. 

Gives Your Brand’s Audience Value

Outsourcing content writing services provides a consistent flow of valuable content that keeps your audience engaged with your brand. 

This is because they get their questions answered, their problems solved, and their desire for fresh content is fulfilled. 

It’s important to always give your audience content of value, but doing so is not always easy.  

By outsourcing content writing services you ensure a steady flow of creative energy and ideas because a content agency has more writers to share the workload. 

If your customer feels like they are getting constant value from your brand they are more likely to be loyal.  

This in turn provides great ROI on outsourcing your content writing because customers that believe in your brand become repeat customers.

Content Writing Agencies Are Cheaper

Agencies that offer content writing services tend to cost less than freelance copywriters or content writers. 

Outsourcing content marketing is also less expensive than hiring a team of in-house content writers. 

Content agencies are able to deliver high-quality content in larger quantities than individual freelance writers. 

This is because they have a large number of writers ready to work on the content you need—meaning more fresh ideas for less.  

Outsource Content Writing

There are a lot of successful companies that outsource work so that they can be more efficient and continue to grow.

Some examples are:

  • Google
  • WhatsApp
  • American Express
  • Slack
  • Basecamp
  • Apple
  • Microsoft
  • Nike

Most people aren’t aware these hugely successful companies outsource their staffing, but it has helped many of them skyrocket their growth.

So, why not join them and reach out to Copysmiths today?

While you may be torn between content writing outsourcing or bringing content creation in-house, all the reasons above prove why outsourcing writing services is more advantageous.

Our writing services take the work out of:

  • Interviewing and hiring writers
  • Keyword research
  • Content ideation
  • Coming up with creative content

All the above produce well-researched and targeted content that blows your ROI out of the water.

Contact us to learn more about our content writing services today.

Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.