Here’s Why Blog Writing Services Could Be the Boost Your e-Commerce Business Needs

August 18, 2021

Blogging is how you woo your prospects and improve search engine rankings in today’s internet-centered world.

A lot goes into creating the perfect article, and your business has so many moving parts. 

How do you keep up with writing, making revisions, and everything else blogging entails?

Blog writing services.

There’s the good, the bad, and the ugly when it comes to content writing assistance.

At the same, having a profitable business relationship with a proven company can do wonders for your e-commerce store. 

From increased sales to more time on your hands, we’ve detailed three major perks of working with content writing services. 

Develop Quality Relationships that Build up to a Sale

You can easily run ads to get a couple of sales, but content marketing is superior as it lets you build relationships that have a lifetime return on investment (ROI).

As an eCommerce business owner, you should always be thinking of massive and recurring sales in terms of connecting with your consumers.

Let’s say you sell some snazzy leather pants. You want to drive searchers that might be interested in purchasing your product to your website through your blog.

The keyword “red leather pants” shows up over 200 million search results. With such intimidating numbers, you can’t just whip up any blog content.

You have to ensure that your content is way above the fold. This is where services such as CopySmiths come in.

red leather pants google search

The great thing about these companies is that, unlike hiring a single writer, there’s a whole team of professionals working together to create amazing blog content for you.

Editors, writers, proofreaders, you name it. Everyone’s in it to ensure that high standards are maintained.

In 2021, publishing content on your blog isn’t enough. You want to post consistently and at a high standard. This is your secret sauce to gaining trust from your prospects.

Tone, capitalization, and formatting are just a few of the many factors content writers consider in order to ensure that your blog is easily recognizable.

You don’t want to create killer content no one is searching for or finding. Search Engine Optimisation (SEO) helps drive organic leads to your website.

Blog writing services create strategically optimized content to see that you get ranked, loved, and booked at the same time. SEO Content isn’t just keyword stuffing, which a lot of subpar freelance writers do.

By employing the services of a blog writing company, you skip past these hurdles and get real quality SEO content that fosters meaningful business relationships.

You can expect the following results when hiring a blog writing service to help you:

  • Maintain quality standards
  • Stick to a consistent posting schedule
  • Turn searchers into buyers with SEO content
  • Foster relationships that lead to a sale

Blog Writers to Scale Your E-commerce Business

This is one of the most unique advantages you get from using a blog writing service.

Unlike your colleagues whose content marketing strategy hits the rocks when they gain some extra momentum in their business, you have nothing to be worried about.

Your team of expert blog writers can manage any content type and word count and can make adjustments based on web traffic.

From time to time, you naturally want to scale. Maybe you’ve gotten a loan to put into more inventory or just received a generous cash gift for your business.

In cases like this, your content creation needs would go up in proportion to the stage your business is at.

Outsourcing your blog content creation to an online writing service makes scaling less work. You don’t have to undergo the tedious process of hiring more writers.

Content writing services have many writers on standby who are more than ready to tackle your blog writing needs.

Perhaps you hired an in-house writer and he fell sick this week. He can’t work.

Checking your editorial calendar, you have two articles that are scheduled to go live this same week.

Do you leave your audience hanging and break their trust?

Not when you work with a content marketing agency.

In case of emergencies in one writer’s life, your blog doesn’t have to come to a halt and you don’t have to disappoint your target audience.

A variety of blog content writers with subject matter expertise will guarantee that you stick to your content calendar. You don’t even need to know them.

Blog content creation is costly.

To create truly exceptional content that stands out from the flock of half-done blog articles on the internet, you’ll need to spend a fair amount of cash.

On the other hand, the agency you outsource to bears the cost of SEO software, computer, conducive workspace, and the overall expense of taking in an in-house writer.

Smaller businesses often like to think of outsourcing as a luxury. This is certainly not the case. If you think of the costs holistically, blog writing services are far more affordable.

They also make for easier budgeting as you can better predict how much content creation will cost.

Not Working With A Blog Writing ServiceWorking With A Blog Writing Service
Search for, vet, and manage more writers to scaleSimply pay more to get more content
Your business’ reputation at the mercy of a single person’s life circumstancesAn abundance of writers to get the job done in case of emergencies
Purchase computer equipment, software, data plans, etc.Pay for only the amount of blog content you need

Channel Blog Writing Time to Your Expertise

As a business owner, you know how important it is to be ruthless with your time.

Several studies suggest that it takes upwards of 6 hours to create a blog post.

time breakdown

Photo from Orbit Media

Partnering with a content writing service to handle your blog means more time to do the things you’re great at.

This translates to higher productivity and increased profits.

Putting the time used in creating the blog post itself in a corner, if you’ve ever hired a freelance writer before, you know it’s a bit of a hit or miss process.

You might not know what to look for in a content writer, hence making a wrong choice becomes more likely.

Or, you may simply make a mistake.

With blog writing services, however, you have access to a pre-screened assortment of content writers. These companies usually have a vetting process that they follow to guarantee consistent quality in all their articles.

What’s more? You can stop jotting down poorly researched content ideas every now and then. Your professional content-house does the brainstorming and keyword research do you.

Content writing services ensure that you’re putting your money where the money is.

It’s hardly worth it targeting a keyword that is not profitable.

Investing in a content writing service means you’ll:

  • Save time needed to write a blog post
  • Never worry about content ideas again
  • Invest more time honing in on your zone of genius

Blog writing services take the load of content creation off your back. They let you focus on other aspects of your business so you can experience rapid growth.

Katrina McKinnon


I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.