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4 Benefits of Creating Content at Scale for eCommerce Stores

CopySmiths January 11, 2023

“If you are not producing 100 pieces of content … every single day, you are leaving the greatest opportunity in the world on the table.” — Gary Vaynerchuk

As famously quoted by Gary Vaynerchuk, if you want to grow your eCommerce business in today’s competitive online marketplace, you need to grab customers’ attention by creating content at scale.

Consider yourself a media house; you must consistently produce up-to-date and informative pieces of content that offer value to your target audience. The results will be increased brand awareness and more leads.

Thanks to the internet, today eCommerce stores like yours have many opportunities to create content at scale and reap the benefits of doing so. Creating content at scale helps you:

Offer value to your customers more often
Build long-lasting relationships with customers
Reach more people than ever before
Acquire new customers at reduced costs

Let’s explore four benefits of creating content at scale for your eCommerce store.

1: Content at Scale Increases Brand Recognition

Source: Neilpatel

Creating content at scale can help improve your brand recognition. As an eCommerce store, you need a strong online presence to effectively compete with other brands. Creating content at scale is a reliable and effective way to accomplish this.

For one thing, it allows you to control your own story—you have the power to influence how or what other people think about your business. For example, if you need to rebrand, a high volume of content production will effectively convey this message.

Think of it this way. Can you be sure that your message will be heard with just a few pieces of content, or are you better off to capitalize on large volumes of content that are circulated regularly?

We can all agree that the latter case will have a better impact.

When you create content at scale, you can market to a wider audience and expand your brand reach without running out of quality content.

And as people are exposed to your content more often, you not only increase your brand recognition but also improve your chances of making more conversions.

Remember, you can hire a content shop like CopySmiths to handle your content production, so you can concentrate on growing your business in other ways.

2: It Builds Trust With Your Customers

In the ever-growing online marketplace, you need to gain the trust of your customers and potential customers to keep them coming back. Content marketing is an effective way to nurture and build relationships with your target audience.

You will need to regularly connect with your audience by producing and sharing valuable content with them—you’re more likely to gain customers’ trust when you connect with them regularly.

The best way to build a relationship with a client is to create various forms of content that can be shared across different platforms, such as your website and social media accounts. The more customers interact with your content, the more they’ll see you as a trustworthy resource.

This trust develops when you consistently produce what the client wants, address their needs, and solve their problems. Ultimately, this will help you build long-lasting relationships with them.

Creating content at scale also presents you as an expert in the field because it demonstrates that you’re knowledgeable. Customers will look to your brand when they have a problem since they know you’ll have answers to their questions.

In short, regular output of content shows that:

You care about your customers and want to provide them with solutions to their problems.
You’re an expert and authority in your field, as you never run out of useful content.
You take the time to learn about industry trends to offer value to your customers.

Once you make it a habit of producing large volumes of quality content for your eCommerce store, customers will deem your brand reliable, helping you gain their trust and loyalty.

3: It Helps Keep Your Business Relevant

Keeping up with trendy topics and hashtags can draw attention to your business. It’ll generate buzz around your brand, helping you keep current customers and invite more potential ones to visit your store.

Frankly, today’s customers prefer what’s trending and current over old or outdated information. So by tapping into the latest trends and technology, you can create a sense of urgency and excitement around visiting your eCommerce site.

When you keep up with industry trends, you show that your business is current and cares about improving quality. So always aim to produce fresh, timely, relevant content that communicates what you stand for and care about.

For example, as part of social and environmental responsibility, many businesses create content highlighting their efforts and commitment towards sustainable business practices.

copy of Hubspot’s 2022 sustainability report

Source: Hubspot

It’s a good idea to share your stand on environmental and social issues that affect your community or customers, provided it aligns with your business goals.

In short, to keep your business relevant, always have up-to-date information on your website and social platforms.

4: Creating Content at Scale Is Cost-Effective

When you create large volumes of content quickly and effectively, you’re likely to reduce the cost of production. Generally, the cost of producing content decreases as the volume of production increases.

When you outsource any type of content at scale, such as product descriptions, always ensure that the company will handle everything from writing to publishing. That way, you’ll save time and money.

For instance, if you’re outsourcing blog posts, the cost should cover content ideation, research and writing, quality control, editing, and publishing. As a result, you get more bang for your buck.

Again, unlike paid ads, regular content output will continue to generte traffic long after publishing. As a result, creating content at scale will be more profitable for your business in the long run.

Remember, good content will also be shared on social platforms and reposted on various websites. You can even use a single piece of content or idea to create other forms of content.

For example, a well-written, informative blog post can be repurposed into:

Social media content
Infographics and listicles
Video or audio-visual content
Product descriptions and articles

As such, creating large volumes of content gives you more room to reuse one particular piece as you wish.

And with so much information out there, you need not only high-quality, informative content but also regular SEO-optimized content to rank your site higher in the search engines.

When done right, creating content at scale can help attract more traffic to your website, giving you more opportunities to increase your revenue.

Can Content at Scale Help Grow Your eCommerce Business?

It’s clear that creating content at scale has several benefits for your eCommerce website. In addition to saving you money, content at scale can:

Earn you customer trust and loyalty
Give your brand more exposure
Establish your business as modern and current
Attract more traffic to your website

Regardless of the size of your company, scaling content marketing is an effective strategy for any business. It portrays your business as a consistent, authentic, and reliable brand that consumers can turn to when they have problems.

However, creating good, quality content regularly isn’t easy when you’re focused on growing a business. The right content at scale needs to be consistent, carefully crafted, and SEO-optimized.

If you want to get it right and maintain a successful blog for your eCommerce store, don’t do it all by yourself. CopySmiths is a well-established content shop that provides eCommerce stores like yours with well-researched, targeted content at scale.

We have what it takes to generate ideas, write excellent quality articles, and ensure that they’re search engine optimized. Plus, we’ll handle everything for you, from content ideation, writing, images, and quality control to publishing the final product on your website.

“CopySmiths has provided excellent, well-researched, and thorough blog content for our website … They go as far as publishing every article directly through our eCommerce platform so it’s truly a hands-off experience … ” – Ryan Popoff, Popov Leather

Learn more about our pricing, and be sure to subscribe to our monthly newsletter, CopyZine, so you don’t miss out on the latest and best content ideas for eCommerce stores.

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I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.