3 Truths and Myths About Article Writing Services

November 21, 2022

“Beware of false knowledge: it is more dangerous than ignorance”George Benard

The business of content marketing is one that’s swamped with false knowledge and half-truths. If you can’t discern these, then you won’t be able to take the right steps toward great marketing success.

Today, we want to debunk three common myths about article writing services that may be stopping you from investing in this very lucrative marketing strategy.

Article writing is your chance to provide potential clients with informative, engaging, and authoritative content that will influence their purchasing decisions.

It may sound easy, but you need to work with a professional article writing service if you want to enjoy the following benefits:

  • Increased site traffic
  • Improved customer engagement
  • Better site authority and reputation
  • Increased leads and sales

It’s time to change your perspective on what article writing services can offer and the benefits you stand to gain.

Myth 1: Article Writing Services Only Focus On SEO

Truth: Search engine optimization (SEO) is just one piece of the puzzle. It needs to be part of the general scheme of your article writing strategy, but not the be-all and end-all.

SEO is essential; we can’t deny that! It’s through SEO that your website is able to rank higher in search engine results pages, allowing potential clients to find you effortlessly.

However, using the right type and quantity of keywords in your article is not enough to increase your reach and visibility. Your article writers need to be well-versed in the best SEO practices as well as other elements of high-quality articles.

The following table highlights the essential visual elements of high-quality blog content, their benefits, and how to effectively include them in articles.

Element How To Use Benefits
Tables
  • Compare data and values
  • Compare like-for-like ideas
  • Describe tables to improve accessibility for visually impaired readers
  • To improve SEO, tables should be small enough to appear as a featured snippet
  • Help people scroll through content
  • Break up complex chunks of information
  • An effective data presentation method
Images and videos
  • Must be relevant to the surrounding text
  • Give people a feel of your product
  • Distribute them throughout the article
  • Must be relevant to the surrounding text
  • Give people a feel of your product
  • Distribute them throughout the article
Infographic
  • Present data and statistics in an interesting way
  • Promote them (and the article) across various social media platforms
  • Include links to make them more compelling and shareable
  • Add authority to your articles
  • Present complex information in a visually appealing way
  • Make complex data easily digestible and engaging
  • Improve content shareability

Myth 2: Anybody Can Be an Article Writer for Your Business

Truth: Yes, yes! Anyone can write. But can just anybody write high-quality articles that tell your brand’s story while connecting with your readers and addressing their problems? We don’t think so.

Article writing isn’t about whether you can write or not, but about how well you can do it. Contrary to popular belief, article writing is not the same as writing an essay for school. Rather, it has a marketing twist to it that can only be hacked by a professional content writer.

The marketing side of article writing requires the writer to understand:

  • Your target audience
  • Their problems or pain points
  • Your brand’s story
  • The best SEO practices

At the end of the day, the content you put out should help you to create awareness around your business, products, and services, spark interest, and convert leads into sales.

It should give you a competitive edge by convincing potential clients that you understand their problems and have the solutions they need.

So, how do you choose the best article writers for your business? 

A content marketing agency is the best option because they already have a team of skilled writers who can handle your content with the utmost professionalism. You don’t have to stress about hand-picking the most suitable writer for your business.

At CopySmiths, for instance, we have a team of writers with different voices who have mastered various writing styles. This ensures we have a writer who can effectively deliver content for you while maintaining your brand voice and authenticity.

It also means that we always deliver content that accurately highlights and promotes your eCommerce business’ products and service offerings.

“We feed Copysmiths keywords, and they consistently return with quality, well-researched content. Can’t recommend them enough.” – Ben KnegendorfParamount Pet Health

Myth 3: Article Writing Doesn’t Drive Sales

Truth: Articles on your website may not drive sales as directly as other methods do, say Pay-Per-Click (PPC) marketing or paid ads on social media. However, it’s an effective method for increasing leads and traffic to your website, which will lead to more sales in the long run.

The trick behind investing in article writing for your eCommerce business is to establish yourself as a trustworthy expert in your industry.

This can be achieved by addressing your prospects’ pain points as well as engaging, informing, and educating them through articles you publish on your website.

You can then persuade them with a compelling call-to-action (CTA) that speaks of the solution you have to offer. As a final point, the CTA is the best place to ask customers to share their email address, which will help you walk them through the other steps of the sales funnel.

Article writing is an investment that may not pay off immediately. But provided you consistently produce content that solves consumers’ problems, you will enjoy a fair return on your investment in the long run.

Furthermore, article writing leaves room for other money-making opportunities, such as:

  • Affiliate marketing where websites such as Amazon and eBay pay you a percentage for every purchase made via an affiliate link included in your articles.
  • Promoting your products and services through valuable guides and how-to articles that explain why customers need them.
  • Offering paid subscriptions for readers interested in getting access to exclusive content and rewards.

Get the Best Article Writing Services From CopySmiths

Do you agree that it’s time to let go of the hearsay and invest in your content marketing strategy—especially in the articles you put out for your readers?

If you agree, then it’s time to reach out to CopySmiths for all your article writing needs. We are the one-stop-shop for article writing services and offer the complete package, including:

  • Content ideation
  • SEO compliance
  • Research and writing
  • Adding visual interest
  • Quality control
  • Publishing

Leave your article writing woes to us, and we’ll ensure you not only receive high-quality articles but that you have them published frequently as well.

Many business owners have come before you and are now reaping the returns of their investments. Don’t get left behind; contact us today to discuss your content needs and how we can deliver them.

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CopySmiths

I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter.


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